Archive for February, 2007
Marketing to your IT organization
Are you making an effort to marketing to your IT organization?
Good advice in this article about using marketing and web2.0 tools to tell people about recently completed projects that work, roll out new services to explain to people what IT does and how IT is measured.
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Netcentric link collection
http://del.icio.us/BenBradley/netcentric
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Bottom line
Our adversary is already networked. We cannot patch stovepipes together in a world in which information demands are abundant, time lines are shrinking and partners cannot be predicted. Our current “network†is made up of information silos that cannot talk to each other unless engineered to do so, cannot scale to the levels of interaction [...]
Exploring the netcentric vision
Over the past few years, the DOD has made huge strides to transform the link between business, technology and military operations. The DOD is doing more than just inserting technology into the battlefield, they are rethinking and transforming from a traditional hierarchical command structure to an edge organization with new approaches for command and control.
The [...]
Building a team of rainmakers
good article here by Joanna L. Krotz…
…a repeat customer alone doesn’t create a sales team. The trick is to transform that dedicated buyer into a missionary who spreads the word and converts friends, family and associates into customers, too. By building great word-of-mouth, you nurture an all-volunteer sales force that generates leads, boosts sales [...]
Findability throughout the sales process
To invest in your own findability, businesses need to ask themselves the following: does the totality of our customer’s experience lead him or her to find their desired result for the needs, preferences, and location they specify?
Findability is vitally important to ensure that customers locate the information they need to make a decision and achieve [...]
Findability is a business asset
The classic problem of information retrieval is how best to help people find the relatively small number of things they are looking for from a near-infinite set of possibilities.
The ability to be located and found, i.e. findability, is one of the most important facets of marketing today.
Findability, however, is not only about being found on [...]
Maister on strategy
The article, by David Maister, argues that many firms are incapable of pulling off any strategy because their members have not yet decided if they wish to enter into a joint, collaborative activity-building for the future.
http://davidmaister.com/articles/4/103/1/
In many organizations, there are Mountain Lions who want to be independent and bet on their ability to “kill meat [...]
Interview with Bob Potter
On 4 March 05, I interviewed Bob Potter, CEO of Kalido. We spoke about head to head competition, flexibility and the impact of alliances on a growing company. At the time, Kalido was a provider of adaptive data warehousing software for enterprises. Customers include Unilever, Royal Dutch/Shell Group, Labatt Breweries of [...]
Interview with Andrew “Flip†Filipowski
Interview with Andrew “FLIP†Filipowski
Ben Bradley, recently spoke with Andrew “Flip†Filipowski, about the gray areas of M&A, the importance of culture, and the human side of acquisitions. During his career, Flip has been instrumental in the creation of several tremendously successful technology companies, including Cullinet, which was the first software company listed on the [...]
