Selling with Referrals – A plug for our newest client

The trust bond is important but scaling it is difficult for many business owners. How do you work less and still generate more referrals than last month? For anyone interested in generating many referrals each month, it helps to find a method that is effective and doesn’t increase your workload.  To really manage your referral sources properly, you need to understand, up front, how much time and effort you spend on your referral network. And, you need to know who is giving you the most referrals and you need to insure that the people who refer you new business are properly rewarded.  

Tracking the source of your magic words is smart business and Kevin DeMeritt, founder of ReferNow (www.refernow.com), believes measurement is the foundation of any solid marketing referral program. In full disclosure, ReferNow is a BWMG client. ReferNow.com is an online word-of-mouth referral management and measurement system that helps businesses increase their referral business by as much as 500%. Businesses that use ReferNow can launch new promotions in a matter of minutes. Even better, ReferNow is available for 30 days with no risk from the company’s website.  

 “Finding ways to measure your referral program is the smartest thing you can do to increase the effectiveness of your marketing program,” said DeMeritt. “People who implement but don’t measure their referral program are the ones who fail.”  DeMeritt suggests incentives for the people who send you referrals. “This way, when you recognize your customers who send you referrals, you place a value on the new business you receive. That’s the best measurement you can use,” said DeMeritt. 

The principle of recognizing the people who refer you, by itself, is astonishingly powerful. Incentives dramatically increase motivation. If you depend on referrals, then recognition is also useful because it is a great way to track all your referral activity. Big companies track referrals by using coupon and referral codes on their websites. Big companies use motivation currency for two things: rewarding customers that make referrals and also tracking the response rates of their various referral programs. Now all companies can use these techniques to manage and track their own referral programs all from one simple to use online program at ReferNow.com. 

Integrate referrals into everything you do 

Wicks, DeMeritt and other marketing experts recommend asking for referrals in every piece of marketing you send out. Asking for referrals in business cards and email is an easy way to draw more attention to your referral program.  If you can, ask for referrals on the back of your business card, advises Wicks. Using this simple system – asking for referrals in everything you do and accurately tracking the source of your referrals – will help you dramatically increase the number of referrals you receive each month.  “If you want more referrals, ask for referrals in your letters, emails and post-cards. It’s pretty simple…if you don’t ask for referrals, you won’t get referrals,” said Wicks. 

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