What is a sales person’s time worth?
Finding the right person — the executive level decision maker — is a massive task. And, it is something that few people are good at. If you have a sales person selling $1million annually, what is their time worth? Try $500 per hour ($1,000,000 / 2000 hours per year = $500 per hour).
Think about this…why are your sales people spending time cleaning their databases and cold calling?
Now, think about this…what would it be worth if you could double the time a sales person spends actually selling instead of vainly turning over rocks looking for leads?
Did you know outsourcing a good B2B phone sales rep costs about $40 to $60 per hour?
Using this approach, we’ve actually doubled the selling time for a sales force. By reducing the cost of finding a good lead from $500 to $50, we’ve helped a team of 5 sales people perform like a team of 10.
If you are thinking about a pilot program to outsource lead generation, look hard for a partner that understands you market, your customers and your core difference.
This can make all the difference
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