Building a team of rainmakers
good article here by Joanna L. Krotz…
…a repeat customer alone doesn’t create a sales team. The trick is to transform that dedicated buyer into a missionary who spreads the word and converts friends, family and associates into customers, too. By building great word-of-mouth, you nurture an all-volunteer sales force that generates leads, boosts sales and leverages marketing dollars. Here are three basic ways to persuade people to talk up your business story. As you develop the customer sales force, you’ll find other options suited to your business…
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