Archive for February, 2007
Interview with Niel Robertson
Entrepreneur Niel Robertson talks about what he looks for in a market and the importance of market timing to the success of a company. The 30-year-old MIT grad has an uncanny ability to anticipate market trends swirling around enterprise application management. As co-founder and CTO of Newmerix (http://www.newmerix.com), Niel has defined a new market opportunity [...]
SBS Case Study
Making the Leap to SBS2003
A small business eliminates the complexity of paper and embraces its first server
Aurora, IL-based Premier Exteriors has provided siding, soffit, window, fascia and gutter installation services to Chicago and its outlying suburbs for more than 25 years. Premier Exteriors serves a demanding market consisting primarily of individual homeowners, regional builders and [...]
Can Small Companies Benefit From SOX?
Just becuse you’re privately held doesn’t mean you can’t benefit from the ’spirit’ of Sarbanes Oxley
Sarbanes-Oxley, Sarbox, or SOX. What is it and why has it received so few kind words? What about this legislation does everyone hate? What can we learn from it? And how can we apply the lessons learned by public companies [...]
Protect your business from insiders
Protect your business from insiders: Manage the people threat
by Keith Chval and Ben Bradley
Virtually every piece of data worth stealing is stored electronically. As a result, employers must balance access to information with their responsibility to protect those assets from misuse.
While it is difficult to protect electronic assets against the actions of determined insiders, a [...]
INTERVIEW WITH STEPHEN RANZINI
INTERVIEW WITH STEPHEN RANZINI: President & Chairman, University Bank
TELL US A LITTLE ABOUT YOU
I’ve been head of my banking organization for 17 years now. Although I was a scholarship student at Exeter and Yale, when I was 23 I convinced BankOne to lend me the money to buy a bank in a leveraged buy-out and [...]
Putting manual processes in the crosshairs
Transforming the hunting and fishing supply chain
Indiana’s Department of Natural Resources (DNR) is transforming the state’s entire “supply chain†of hunting, trapping and fishing thanks to its new Internet Point of Sale (IPOS) sport licensing system and online portal.
According to Laura Lindenbusch, the director of marketing and local initiatives for accessIndiana (http://www.in.gov), “the need was [...]
Selling with Referrals – A plug for our newest client
Referrals are just like free advertising because they cost so little and can quickly help a business owner build a regular stream of new prospects…each and every month.Â
If you have a sales quota (or if you own a business) asking for referrals should be at the top of your marketing “to-do†list because referrals are [...]
Innovation as a function of small budgets?
An absolutely great article from Mary Corbitt Clark at WinningWorkplaces.org.
“Money is the great inhibitor of innovation,†John Heaton, president of Pay Plus Benefits of Kennewick, WA, told attendees at the Best Bosses Conference and Celebration in September 2006. “No one innovates when they have the money to buy something.†Perhaps this is one reason why [...]
WTFH?
Remember the salad days?
All you needed was a nice brochure, a little advertising, a few pieces of direct mail and tradeshows for all the leads you’d ever need?
WTFH (what the $#%^ happened)?
What’s the problem? Why don’t these classic B2B marketing tactics work as well as they used to?
Fortunately, all your competitors are grappling with these [...]
Five Factors
In today’s competitive marketplace, marketing and sales costs are a growing portion of your cost structure.
About a year ago, GrowingCo surveyed 235 companies about their B2B marketing programs. We uncovered the following:
Poor definition of project goals, role of marketing
Overly complicated marketing objectives
Marketing objectives not clearly defined and difficult or impossible to measure results
Little-to-no accountability for [...]
