Archive for February, 2007
The good news. The bad news.
The bad news… Marketing and sales constitute a rapidly growing portion of your cost structure. You know that 50% of your marketing is working, you just don’t know which 50% Every day you deal with increased competition and increased resistance from customers. Buying cycles are longer and price competition is fiercer. The internet has complicated [...]
Field expedient marketing
I think a common understanding of how we envision Field Expedient Marketing is necessary. The purpose of Field Expedient Marketing, very simply, is to keep and acquire good customers, eliminate bad customers and improve or cut marginal customers. ‘m sure people will want to know how brand building and awareness fit into the picture. In [...]
What if things other than software were open source?
What if other things were open source? by ZDNet‘s Dana Blankenhorn is a good conversation starter — His challenge for readers is think of something other than software that would benefit from open source ideas, and that could be organized to meet that challenge. Send to Facebook
Marketing Dashboards
James Richardson Senior VP-CMO of Cisco is quoted as saying ” I want to get to the point where I can say ‘If you give me another $200 million, I can deliver another $1 billion in revenue.’” Read the full article here. The article talks about how Richardson helped spearhead the creation of a marketing [...]
MSRMP
Mike Smock at Vsente mentioned in his blog that the big CRM vendors are vulnerable to attack. I agree. What would happen if a CRM vendor, instead of selling software, started selling “new customers?” Revenue could then be realized from a combination of license fees, implementation and “execution” fees (aka commissions). Thinking about the open [...]
The holy grail of improved personal workflow
When did work and home become the same thing? As a small business owner, how do I manage a network of data that must accommodate and integrate soccer schedules, summer camp and carpooling with client conference calls and the new fall vendor catalog? The day never really ends. We play email catch-up when the kids [...]
A cry for help
The world turned to sand very early in my career. Thanks to overwhelming curiosity, the internet and email, I began hoarding data in ways that were unimaginable just a few years ago. Let me explain, I started computing with a Mac 512K with an 800K external disk drive. Everything I owned fit nicely on a [...]
Scrum and marketing?
SCRUM is a rugby term for a process for quickly getting an out of play ball back into play. It is also a lightweight and agile software project management methodology. Scrum is explained at a website called ControlChaos.com. I believe SCRUM has huge implications for any type of project – I’m going to focus on [...]
What is field expedient marketing?
Very simply, Field Expedient Marketing is a strategy and a tactical method for winning and keeping customers, at the lowest possible cost. This means that Field Expedient Marketing involves a strategy based on and committed to rapid tactical cyclical execution. This blog will focus on many things…it’s influences, as a strategy, how it can be [...]
Influences for Field Expedient Marketing
Influences The idea of Field Expedient Marketing is influenced, based-on, adapted and in some cases stolen from a number of loosely related readings, philosophies and tactical practices; primarily extreme programming, SCRUM project management, Six Sigma, and maneuver theory. Extreme programming is based on the idea that business demands both speedy software delivery and the flexibility [...]
