Marketing, Sales and Anything Else

I'm Ben Bradley, founder of Macon Raine and this is my blog. I write about marketing, sales, technology and anything else that distracts me

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Multi-sided markets

Interesting Q&A with a Harvard professor published in Harvard’s Working Knowledge online mag.

The article is based on this professor’s research into multi-sided markets (defined as platforms that serve two or more distinct groups of customers who value each other’s participation – think ebay or other online emarkets).

http://hbswk.hbs.edu/item/5595.html

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