Multi-sided markets
Posted on March 10, 2007
Filed Under Marketing |
Interesting Q&A with a Harvard professor published in Harvard’s Working Knowledge online mag.
The article is based on this professor’s research into multi-sided markets (defined as platforms that serve two or more distinct groups of customers who value each other’s participation - think ebay or other online emarkets).
http://hbswk.hbs.edu/item/5595.html
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