Write your email newsletter for Treo and Blackberry users
Next time you send an email newsletter, remember that most of your audience will probably read your newsletter on a Blackberry or Treo. Your newsletter is your chance to have a quick conversation with a very busy person.
Most people force themselves to scan their e-newsletter headlines, but rarely give themselves enough time to read everything that crosses their email inbox. Give them the information that matters as quickly as you can.
- Keep sentences short
- Fragments are okay
- Eliminate unnecessary words
- Use active voice
- Avoid lengthy explanations
The busy people reading your mail are probably your best prospects. They’ll reward you if you supply content that is simple and straightforward.
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