The art of voice mail
Brad Trnavsky posts a great article about the art and science of voice mail. He writes…
Many sales people blow off leaving voice mails because they believe they are a waste of time and no one returns voice mail. I would argue that it is not voice mails themselves that are ineffective, but rather the method in which they are left that causes the perceived ineffectiveness. The purpose of this article is to share with you the basics building blocks needed to craft highly effective voice mails.
The first and most important thing to remember when following up on an inquiry via voice mail is we usually do not know why a customer inquired or what will be important to them until we have done a needs analysis, so I compare leaving voice mail to trolling for fish. I write five to seven different voice mails each focused on a different feature / benefit statement and then cycle through them in a planned cycle until I get a response, much like a fisherman would troll a lure behind a boat.
Here’s the rest of the article.Â
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