End of Dreams, Return of History
This is a thoughtful article in Real Clear Politics by Robert Kagan, the author of Dangerous Nation: America’s Place in the World from Its Earliest Days to the Dawn of the Twentieth Century (Knopf, 2006).
This is not a short read. You might want to print it and read it when you have a little […]
Marketing operations
Great blog entry from Paul A. Barsch at Marketing Strategy Musings
Part of marketing process improvement is to constantly examine the way your marketing processes work and ask yourself, “is there a better/faster/cheaper/less wasteful way to get the same task or goal accomplished?”
Reaching back to the NY Times article on Toyota, “From 0 to 60 […]
What is the marketing stack?
Or, how about…what is in the marketing stack?
Some thoughts…
Financial management: Fiscal management allows CMOs to track and manage investment by region, segment, business unit, product line, and campaign. Professional Services Automation software allows consulting organizations to measure effort against dollars. What functions are marketing departments using to measure the effectiveness of personnel as well as […]
Thinking about a technology for marketing CMM
I’ve been thinking about a Technology for Marketing Capabilities Maturity Model.
Carnegie Mellon’s Software Engineering Institute developed the Capability Maturity Model (CMM) as a way to explain the evolutionary processes software development organizations adopt in the process of becoming world-class. CMM describes an organization’s software development processes relative to benchmarks and best practices. A maturity model […]
In the sales process, help your customers and embrace the FUD
Step inside the mind of your prospective customer – the buyer of IT services and products- and you’ll see every possible flavor of fear, uncertainty and doubt (FUD).
You’ll see fear of switching from the evil they know (their existing VAR) to your business. You’ll see the natural doubt any buyer has against a new […]
other people named Ben Bradley
Since it is my blog, I can call myself the only real Ben Bradley. The real ben bradley http://www.linkedin.com/in/benbradley or http://www.benbradley.net.
Here are a few links to other people named Ben Bradley…
There is Ben Bradley the video game programmer and of course, the Chicago reporter named Ben Bradley
Editor of the Washington Post
Ben Bradley
The professor […]