Archive for October, 2007
Lessons Learned – When a Buying Group, Industry Association Makes Sense
An industry-specific association, buying group or consortium can provide many immediate and long-term benefits. These range from industry education and networking opportunities to focused advocacy among government agencies.
The manufacturing market in the Midwest, which is among the most diverse in the U.S., enjoys a comparably diverse collection of associations and buying groups that [...]
what is your monopoly?
This post is short and to the point. It is a worthwhile read.
What is your monopoly?
Xerox sales training basically can be summed in in a few words: Find your monopoly. This is my summarization, not theirs, but I think it speaks volumes. Every premium priced product has more options then a standard priced [...]
Lessons Learned: When a buying group or industry association makes sense for a manufacturer
By Ben Bradley & Pete Wiltjer
An industry-specific association, buying group or consortium can provide many immediate and long-term benefits, ranging from industry education and networking opportunities to focused advocacy among state and federal government agencies.
The manufacturing market in the Midwest, among the most diverse in the U.S., enjoys a comparably diverse collection of associations [...]
Attention People Trying to Sell to Me: Fix your Pitch!
This is a great post from Peter Mahoney – he critiques the way people sell into the CMOs office.
http://mycmonetwork.blogspot.com/2007/03/attention-of-people-trying-to-sell-to.html
“As a marketing executive, I get a lot of phone calls and e-mails from people trying to sell me stuff. Software, e-mail lists, “once-in-a-lifetime opportunities”, agency services, search engine optimization, and the list goes on. Between e-mail, [...]
Design doesn’t just mean color
Wonderful post from the people at Pathfinder about the importance of language. Pathfinder talks about the importance of the design phase (nothing to do with a color).
http://blogs.pathf.com/uxd/2007/09/design-doesnt-j.html
I quickly discovered that some people hear the word ‘design’ and automatically associate it with the look and feel of the GUI, regardless of what else is being said. [...]
a facebook strategy?
Huh?
You can’t ignore FaceBook. More than 20 million users visit every day for more than 54 billion total page views per month.
Now the hard part. How are you making FaceBook part of your marketing strategy? If you don’t have a clue, suggest you read this great article from Dave McClure:
http://www.techcrunch.com/2007/10/03/seven-steps-to-graphing-your-facebook-strategy/
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Three and a half years
Great blog entry from December 6, 2006
http://limnthis.typepad.com/limn_this/2006/12/three_and_a_hal.html
Here’s a quick excerpt…
After three and a half years I’m still new to the world of defense contracting but there is something about it that is bugging me, really bugging me…
We entered the Second World War in December 1941 and finished it in August 1945, or after just a [...]
Transferring American Military Values to Iraq
Found this article here: http://netwmd.com/blog/2007/10/05/1985
October 5, 2007, 9:32 am
by William Bache*
The President of the United States expressed his desire to build a democratic Iraq that could serve as an example to the rest of the Arab and Islamic nations. The American military was the instrument chosen to build an Iraqi security structure that could fight [...]
a patent on mouth breathing
I think it makes sense to try to patent the obvious. A patent on offshoring? Why not a patent on mouth breathing?
http://advice.cio.com/stephanie_overby/ibm_tries_to_patent_offshoring?source=nlt_cioinsider
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