Attention People Trying to Sell to Me: Fix your Pitch!
This is a great post from Peter Mahoney – he critiques the way people sell into the CMOs office.
http://mycmonetwork.blogspot.com/2007/03/attention-of-people-trying-to-sell-to.html
“As a marketing executive, I get a lot of phone calls and e-mails from people trying to sell me stuff. Software, e-mail lists, “once-in-a-lifetime opportunities”, agency services, search engine optimization, and the list goes on. Between e-mail, telephone calls and physical mail, I get hundreds of offers every week — and most of them are pretty lame.”
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