Wonderful post from the people at Pathfinder about the importance of language. Pathfinder talks about the importance of the design phase (nothing to do with a color).
I quickly discovered that some people hear the word â€˜designâ€™ and automatically associate it with the look and feel of the GUI, regardless of what else is being said. Until I understood that, their argument that there was no need to call out an entire phase for design made absolutely no sense. To me, using design in this context means to figure out how to do something at all levels, i.e., taking the requirements (Discovery Phase) into high-level schematics (Design Phase) to better understand their relationships, dependencies and impact in the end-to-end process. Obviously, I hadnâ€™t explained that well.