Marketing is a habit
Ashley Poynter and I wrote this article…
Marketing is a Habit. Just like exercise, eating healthy or smoking, marketing is a habit.
People adopt habits by choice or by accident, but generally, the more complex the habit, the more on-purpose it is formed. Avid runners get into a running habit usually by setting aside a […]
So many ads, so few clicks
Great article here in BusinessWeek about the PPC ad market.
What will targeted pitches on Facebook and other sites do to reverse the shrinking response to online ads?
Facebook is one thing, but what is the equivalent of Facebook for the B2B community? And, if something like this does exist, how will all of this impact […]