Archive for November, 2007
Trust makes the phone ring
Every month Stan Kania, founder of Software-Link, a Sage Software VAR, gets a call from one or two new ERP or CRM vendors. “We have a good reputation. Other ERP and CRM vendors want us to sell their products,” said Kania. “But by staying loyal to the Sage family, we receive a high percentage of [...]
Marketing is a habit
Marketing is a Habit. Just like exercise, eating healthy or smoking, marketing is a habit. People adopt habits by choice or by accident, but generally, the more complex the habit, the more on-purpose it is formed. Avid runners get into a running habit usually by setting aside a time to run and then keeping to [...]
So many ads, so few clicks
Great article here in BusinessWeek about the PPC ad market. What will targeted pitches on Facebook and other sites do to reverse the shrinking response to online ads? Facebook is one thing, but what is the equivalent of Facebook for the B2B community? And, if something like this does exist, how will all of this [...]
