Speaking on May 1 - Employer branding
Posted on February 26, 2008
Filed Under Increasing Technology Adoption, agile, Sales productivity, employer branding |
I’ll be a co-speaker at the Embracing Innovative HR Strategies summit on May 1, 2008 at William Rainey Harper College in the Wojcik Conference Center.
Sue Stenbo, talent acquisiton manager at Fellowes will do most of the speaking. I’ll chime in when called.
The topic is employer branding.
Employer branding is about attracting the right talent that can make a meaningful difference to your business. People who are great and also reflect the culture of your business. Employer Branding takes the qualities which make people want to work for an organization, ensures they are established throughout the organization, and uses them as a marketable point of difference. What is the strategy which drives the purpose for Branding? What are the tactics and how do you measure the success? How does Employer Branding add value? How do you define your target market and execute your proposition? Learn how to develop Employer Branding that leads top talent to you, and keeps them there. We’ll explain how to develop the strategy and tactics to deliver the right talent every time.
http://www.mynhrc.org/displaycommon.cfm?an=1&subarticlenbr=25
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