Archive for March, 2008
Looking for sales? Find the bully with the juice.
Great post from Steve Martin at Sandhill.com – tips and thoughts for selling software in a recession. The Bully with the Juice is the company’s equivalent of emperor Caesar. Only he can give his thumb up or down on the life-or-death decision to spend the company’s money. So even though you have won the evaluation [...]
Don’t sweat marketing measurement
Any marketing measurement system based solely on circulation, clicks, impressions, advertising equivalency or whatever is flawed. The only measurement that matters is measurement that truly shows how effective you are at reaching your customers. Traditional B2B marketing measurement is especially tough because anything you do impacts everything else you do. How does your PR impact [...]
The Intersection of Marketing and IT
I must say that the author of this article is really amazing http://www.biztechmagazine.com/article.asp?item_id=410 Send to Facebook
