Archive for April, 2008
What to look for when thinking about outsourcing your lead generation
What to look for when thinking about outsourcing your lead generation Cold calling, appointment setting and lead generation is unpleasant and difficult. It takes a tough soul to call 100 people per day (100 people who know nothing about you) with a canned sales pitch while expecting a return call, appointment or a sale. It’s [...]
New Report Published Today! The Trade Show Turning Point- How to make it worth the trip
Midmarketer.com just published a very useful report. Gain some real-world guidance in how to give your trade show efforts better focus and better results from start to finish. You’ll be able to better create realistic expectations and objectives and crystallize your desired attendee response. Download the PDF of our new report-The Trade Show Turning Point [...]
Don’t qualify, disqualify
Good article all the way around but pay close attention to point #3 if you have a telesales or appointment setting component in your lead generation program. “A good sales script is essential. It should contain four elements. Start with who you are (first and last name) and where you are from (your company). Then [...]
