Don’t qualify, disqualify
Good article all the way around but pay close attention to point #3 if you have a telesales or appointment setting component in your lead generation program.
“A good sales script is essential. It should contain four elements. Start with who you are (first and last name) and where you are from (your company). Then explain what you are selling. Continue with two compelling features of what it is you are selling/offering—this is your offer. Finish with a request for commitment by asking: Is this something you want?”
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