Archive for September, 2008
a bunch of sissies
Just read a great article on Yahoo about the bail out defeat.
“Asked to take a leap of faith regarding a dizzyingly complex problem, a critical mass of voters refused to trust their leaders, turning down the medicine that was offered. And so the politicians who are most exposed to popular whims have run for cover.”
Another paragraph [...]
Another addiction
As if I wasn’t addicted enough to the Internet, I’ve now managed to integrate my exercise to the web, thanks to the Nike+iPod Sport Kit.
I just bought this device over the weekend but already I am pleased. My online OCD behavior, coupled with cool charts and graphs of running and workout times is actually motivating me [...]
The sales funnel is flawed
http://www.bnet.com/2422-13723_23-201008.html?tag=nl.e808
Mark Sellers, author of “The Funnel Principle,” explains how the traditional sales funnel is flawed and should be flipped on its head as the Buyer’s Funnel. Starting with problem recognition (and an economic cost to the problem) and a commitment to doing something about the problem. Everything in the funnel requires a commitment by the customer. The [...]
Marketers as publishers
http://www.clickz.com/showPage.html?page=3630814
Decent article here about content and the “emerging role” of marketers as publishers. Like a magazine, marketers should start thinking about their editorial calendar and pushing a new edition out every month to their customers and salesforce.
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The impact of college literature courses on the sales process
When we engage with customers, we should think back to our college literature classes for inspiration.
All great stories include conflict. They include mistakes, weakness and a protagonist that changes and grows. The protagonist is the central character in a literary work. He/she is often in conflict with the bad guy or the antagonist.
You can’t [...]
Funny pie chart
I love this. Found it here.
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What interests my client fascinates me
Someone just sent me a link to a law firm called Valorum.
I went to the website. My immediate comment…insanely great, deeply differentiating and long overdue.
I followed some links and arrived at the blog of one of Valorum’s founders. I read the first article. Again. Insanely great, deeply differentiating and long overdue.
Here’s a quick excerpt about [...]
Other people named Ben Bradley
There are a number of interesting people that share my name. Here’s a shout out to a few of them
Benjamin C. Bradlee: Benjamin Crowninshield Bradlee (born August 26, 1921) is the vice president of The Washington Post. As executive editor of the Post from 1968 to 1991, he challenged the federal government over the right [...]
Two posts caught my eye. One answer.
Two posts from http://mimasummit2.blogspot.com/ caught my eye. I’m going to respond to both at the same time. Here are the posts….
Topic #1: Keynote presenter, Ze Frank says, “You have a paradigm shift coming around. There is so much that happens as soon as you release anything — you get all this feedback…you get unexpected usage patterns, [...]
More links to good articles
Business Week article – “Beyond Blogs” - http://www.businessweek.com/print/magazine/content/08_22/b4086044617865.htm
Virtual Karma blog - list of Web 2.0 applications – dated 2006, but comprehensive, check out comments too - http://www.virtualkarma.blogspot.com/2006/01/complete-list-of-web-20-applications.html
CNN Money article – Executive’s Guide to Web 2.0 - http://money.cnn.com/2008/03/19/technology/web2.0_goofing.fortune/index.htm
Branding Tactics by Chris Brogan (note: “Passports”) - http://www.chrisbrogan.com/100-personal-branding-tactics-using-social-media/
Subscribe to Chris Brogan’s blog on community and social media - [...]
