Archive for November, 2008
Building trust in professional services selling and marketing
Over the past few months, we’ve spoken to dozens of managing partners in professional services firms about ways they find new business. Every person interviewed said that a vast majority of new business was generated via their “networks and trusted relationships.” Trust is a shared belief that you can depend on one another to achieve [...]
Partner branding in professional services firms
Over the past few months, we’ve spoken to dozens of managing partners in professional services firms about ways they find new business. Every person interviewed said that a vast majority of new business was generated via their “networks and trusted relationships.” Trust is a shared belief that you can depend on one another to achieve [...]
Research services
It is important to understand the overall market, business, industry and competitive pressures being faced by your targeted prospects. Our analysis helps your sales force and marketing team understand factors influencing prospect decisions as well as competitive pressures. Research services include: Account Intelligence: Monitoring prospect or competitor press releases, tradeshows, conferences and seminars to keep [...]
What is performance-based marketing and how does it work?
What we do is simple — we work on your behalf to reduce the cost and increase the impact of your marketing programs. Because more than half our compensation is based on meeting or exceeding performance milestones, our goal is simple – find the best way possible to move your marketing forward. What performance-based marketing [...]
Interactive design
Our interactive design team manages the interactive design process from start to finish. Our designers are experts in all aspects of visual communication and are adept at cross-media design. Our graphic designers and programmers have created many unique campaigns and can efficiently meet any organization’s needs for logos and other graphic identity elements, as well as [...]
Media, public and influencer relations
Our approach to media relations is to exert the same level of energy cultivating relationships with key influencers that you would spend cultivating a customer relationship. Our years of experience as media relations counselors ensure that our clients’ marketing messages effectively reach key stakeholders in order to educate the appropriate targets about your products and services. [...]
Tactical content development services
Leveraging our years of experience in journalism and marketing, we provide writing and editing capabilities in order to produce both electronic and print publications including websites, direct marketing collateral, white papers, newsletters, presentations and speeches. Our staff is able to deliver against a wide range of writing styles, ranging from technical/scientific writing to journalistic news [...]
US market entry services
For companies entering or thinking about entering the US market, we can help. We help you develop and implement a new customer acquisition campaign to find leads, customers and partners in the United States. Get started today with a Telephone Call A telephone consultation is an immediate assessment of your US market entry plans. We [...]
Lead generation services
Allowing your sales people to focus on closing sales instead of trying to build a lead list is critical to successfully filling the sales pipeline and insuring sufficient future cash flow. Use our Lead Generation service to gather information from a prospect (or customer) in order to qualify them for a sale or future follow [...]
CRM and marketing list hygiene
It’s a fact that customer and prospect databases can quickly become out of date. Unfortunately, CRM database updating is not as straightforward as it appears. The process must be carried out by callers who are meticulous and professional. You must have callers who can work quickly and efficiently through your list, with an absolute minimum [...]
