A pig and a chicken are walking down a road. The Chicken looks at the pig and says “Hey, why don’t we open a restaurant?” The pig looks back at the chicken and says “Good idea, what do you want to call it?”
The chicken thinks about it and says “Why don’t we call it ‘Ham and Eggs’?“
“I don’t think so” says the pig, “I’d be committed but you’d only be involved“
Thus the moral of the story…
Pigs = Sales
Chickens = Marketing
Is marketing compensated for the success of lead generation efforts or are they only involved?