Archive for December, 2008
More great links from my browsing
Create dynamic lorem ipsum text for websites. Demand for standard online advertising is dying. Thinking about social media? Here’s what not to do. More what not to do in social media. Social media and ROI – are they allowed in the same room? Social media monitoring – almost free tools but we love BrandProtect. Send [...]
Fear kills business dead
Just a fantastic article from Brian Solis on TechCrunch. Here’s a quick para… However, over time, productive guidance has mutated into a glut of negative forecasts and grim predictions that pillage precious and vital airtime from contributing to the resolution of our financial predicament. Simply said, fear, and the dissemination of distress, slowly erodes hope, [...]
SharePoint for Marketing Project Management
I met Dux Raymond Sy a year or two ago while doing some work for Bamboo Solutions. Dux is an expert in leveraging technology to enhance project management. He is the author of SharePoint for Project Management. What is SharePoint? For those of you living in a cave, SharePoint allows individuals within an organization [...]
SharePoint for Project Management
I met Dux Raymond Sy a year or two ago while doing some work for Bamboo Solutions. Dux is an expert in leveraging technology to enhance project management. He is the author of SharePoint for Project Management. What is SharePoint? For those of you living in a cave, SharePoint allows individuals within an organization [...]
Branding tactics for practice managers
Jerry Walters, one of the best guys I’ve ever worked for, repeatedly told me to “get a sale, you need four things: timing, relationship, money and a relationship. If you have the relationship, everything else is easy.” In an earlier post, we conducted interviews and almost everyone interviewed said new business was generated via “trusted relationships.” [...]
Align marketing messaging to the sales pipeline
As you think about the coming year and the task of cleaning up your CRM database, here are a couple of categories we recommend you consider as you think about customizing and executing your drip marketing campaign. Give some thought to how you will communicate with each of these groups and what it means from [...]
Notable internet finds
Every so often, I’ll publish a list of great content found on the web. Most of these links relate to sales excellence and process which is one of my soft spots. Here’s a quick listing of good content that I have stumbled across in the past few days. I’ll try to be as brief as [...]
What is social media cultivating?
I was educated by an old-school media professor, and it stuck. It made me a little old-fashioned. So, while I realize the awesomeness of the web 2.0 craze and all of the wonderful things social media has to offer from texting to “follow me” to web analytics… I’m not totally buying in to it as a marketing strategy.
Free CRM list assessment
Send us a sample of your CRM data for a free data assessment today. We provide a one-stop solution to all your data hygiene needs. Macon Raine will: · Clean your data with 100% business data. · Duplicate Data: Find and flag duplicate records for consolidation. · Expired Data: Identify and remove records that are [...]
A “no stupid deals” policy will strengthen your brand
One of my clients taught me a great lesson about selling, branding and marketing. Sometimes, in our quest to find revenue, we forget something more important and more lasting – trust. Your goal as an organization is to deliver on your commitments reliably and predictably. By doing so, you build the trust needed to sustain a healthy [...]
