Archive for March, 2009
Basics of a social media strategy…what else should I add to this list?
Approach your members and customers as participants rather than a wallet to plunder.
Be useful. People use the Internet to solve problems. Help them understand how to solve their problems.
Be findable and be discovered. A recession is a good time to build your network and invest in the future.
What else should I add to this list?
Send [...]
I can’t keep up
Here are 26 New And Awesome Web Apps You Probably Don’t Know About.
I can’t keep up! There was no way I could have predicted even five years ago that so much of my world would depend on the Internet. Take a look at a few of these apps. Good luck and enjoy.
Send to Facebook
Thinking about a marketing execution maturity model
Similar to a CMM (Capabilities Maturity Model), I’d like to explore the idea of a Marketing Execution Maturity Model (MEMM). MEMM is a defined path of improvement that helps organizations increase their ability to execute marketing effectively. MEMM I’m not sure I like the acronym MEMM but it will suffice as a working title for [...]
Learning to use Twitter
Learning to use Twitter is an odd experience. It takes a while to get the hang of it. For months, Twitter was something I would avoid. With email, IM, my blog and my business, who has time for another time suck? But just when I thought I was out, they pull me back in. It’s [...]
Find a way to filter out all the noise
When I first learned about Filtrbox (www.filtrbox.com), I was not impressed. I didn’t understand why the world needed yet another product that does the same things as Google Alerts (http://www.google.com/alerts). But thanks to the persistence of Filtrbox’s PR department, I now understand. My major complaint with Google Alerts was the inability to filter and remove [...]
