Basics of a social media strategy…what else should I add to this list?
- Approach your members and customers as participants rather than a wallet to plunder.
- Be useful. People use the Internet to solve problems. Help them understand how to solve their problems.
- Be findable and be discovered. A recession is a good time to build your network and invest in the future.
What else should I add to this list?
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Here are my 2 cents on this…
1. Consider removing the words “social media”… How about customer engagement instead? Why limit yourself to the “Internet” channel? You should be evaluating how you engage at every step of the process. Before, during and after the sale… Social Media is only one piece. At least keep this in mind.
2. I recently saw some very interesting stuff on Should vs. Want and how it relates to sticky. I like the model of moving toward helping people do what they should do vs. just helping them get what they want.
3. Integration of a “Social Media” component. How many websites do I want to go to? Make it as easy as possible for people to find it, use it and get others to use it. Make it work with what they already use.
4. Gladwell time… How will you identify your Mavens, Connectors and Salespeople? Understand the message and incentive for each group. Visibility is not enough to make it. People have to believe and trust whatever you are doing. Viral is much easier that way.
5. To your point about problem solving — you must have a job, what job does your product or service do? What does your community, website, engagement strategy do?
Hope this helps…