Archive for May, 2009
How big is your rolodex and does it matter?
Had a great conversation with a job hunting friend. He’s a tried and true sales guy – always beating his quota. A great rolodex, healthy w2s and all the trappings those things bring. He told me recently about an interview where the VP of Sales wanted to actually see his rolodex – wanted to see [...]
Do we really want to understand the sex lives of our grandparents?
We talk about the value of transparency. On paper, transparency seems like a good idea. But sometimes transparency can go too far. Don’t ask how the sausage gets made. As communicators, we believe that rational people appreciate a look at the inner workings of a process or a negotiation. We think this transparency helps others understand [...]
Digital Darwinism
S+B writes about the HP’s recent marketing campaign, and the ways digital platforms are transforming the ways in which consumers experience advertising. The entire article is available here… http://www.strategy-business.com/resilience/rr00069?cid=rr20090511 Here’s a quick exerpt… This shift, which has become increasingly apparent in the last few years, has been confirmed by “Marketing & Media Ecosystem 2010,” a [...]
Twitter squatters creating brand confusion
Now what? A Twitter land rush? Fantastic article here by Julian Lee. http://business.theage.com.au/business/squatters-creating-twittering-confusion-20090429-andk.html Trademark Twitter identities are being snapped up. Some companies such as Billabong have been quick off the mark, snapping up names. Billabong spokesman John Mossop said: “Billabong has a strong online presence and that includes three official Twitter addresses — billabonggirls, BBgirls [...]
Hilarious – twitter disguised as a spreadsheet.
Twitter disguised as a spreadsheet. Not allowed to Twitter at work? Here’s the work-around. http://www.elliottkember.com/spreadtweet.html Send to Facebook
Effort trumps ability
Fantastic article in the New Yorker from Gladwell about how David beats Goliath. http://www.newyorker.com/reporting/2009/05/11/090511fa_fact_gladwell David’s victory over Goliath, in the Biblical account, is held to be an anomaly. It was not. Davids win all the time. The political scientist Ivan Arreguín-Toft recently looked at every war fought in the past two hundred years between strong [...]
Whitepaper on list rental characteristics for IT Markets
Because an organization’s investment in information technology is more a function of vertical market and organization culture (as opposed to gross revenue or total employment), it is important to use demographic characteristics that are statistically equivalent to a target market size demographic. To illustrate, a $500 million financial services company will spend about $35 million on [...]
