Whitepaper on list rental characteristics for IT Markets
Because an organization’s investment in information technology is more a function of vertical market and organization culture (as opposed to gross revenue or total employment), it is important to use demographic characteristics that are statistically equivalent to a target market size demographic. To illustrate, a $500 million financial services company will spend about $35 million on IT, but a $500 million manufacturing company will spend less than $10 million on IT. The use of multiple demographic characteristics provides better market targeting as well as more complete market coverage.
Anyone interesting in this topic should look at a whitepaper called “IT Market Characteristics: Essential Details for Today’s Informed Marketing and Sales Executives.” This paper explores a variety of market segmentation issues as they specifically apply to the IT marketplace. Includes various market statistics and formulas for converting conventional size characteristics to IT specific size characteristics. This report can be downloaded at www.itmarketintelligence.com,
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There are also additional reports on more specific topics like data center markets, storage marketing, and more IT market statistics at http://www.itmarketitelligence.com/mo-reports.htm.