Archive for August, 2009
Does social media generate leads?
These are my experiences. The answer to the headline question is “yes and no.” Let me explain by talking about a few different ways we’ve converted social media activity in new business. Later, when I have more time, I’ll talk briefly about a few things that didn’t work. TWITTER FOR LEADS? Personally, no. We have [...]
One day of all you can eat intel from ZoomInfo
Just got word from ZoomInfo that Aug 26 is B-to-B Intelligence Day. While I would prefer gifts of chocolate, ZoomInfo is giving anyone and everyone unlimited access to their database of 45M people at 5M companies for one day only. Individuals and businesses interested in participating in this promotion can sign up via the following [...]
A recent sour experience with a car rental company
A recent sour experience with a car rental company put my reptile brain into over-drive. The dispute is over a small amount – about $220. The reptile brain doesn’t have complex emotions. It thinks in simple terms: fight or flight. My reptile brain wants to fight. Maybe post a video of their shoddy customer service [...]
Beating Circuits into Packets: How to Approach Unified Communications Implementations
Here’s a recent article I wrote for CDW… Now it’s the phone’s turn. Once the only way to initiate and conduct a spontaneous, real-time interaction with a remote person, telephony has become just one method among many for initiating and conducting a dialog. And, when compared to the other, mostly data and web-based methods, it [...]
