Comments on: what is that thing in the CRM punchbowl? http://benbradley.net/2009/10/21/what-is-that-thing-in-the-crm-punchbowl/ I'm Ben Bradley and this is my blog. I write about marketing, sales, technology and anything else that distracts me Thu, 25 Feb 2010 17:09:41 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Barbara http://benbradley.net/2009/10/21/what-is-that-thing-in-the-crm-punchbowl/comment-page-1/#comment-1541 Barbara Mon, 16 Nov 2009 22:55:51 +0000 http://benbradley.net/?p=400#comment-1541 Ben - Thanks for your clear headed comments about data quality. With technology enabled marketing and selling there are no short cuts for getting past the less than sexy hard work that is required. I especially appreciate your first point, "Data quality is not an event." I hope your client realizes that CRM is not an event either. I look forward to reading more. Barbara (www.betterselling.wordpress.com) Ben –

Thanks for your clear headed comments about data quality. With technology enabled marketing and selling there are no short cuts for getting past the less than sexy hard work that is required. I especially appreciate your first point, “Data quality is not an event.” I hope your client realizes that CRM is not an event either.

I look forward to reading more.

Barbara
(www.betterselling.wordpress.com)

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