Ben Bradley
Writer & Product Champion
(630) 430-7267
My name is Ben Bradley.
I am a writer, a product champion, a company founder, and a wearer of many hats.
We represent amazing companies.
With a startup background, and great supporting team, we have a lean mindset for rapid go-to-market programs.
Want to connect?
Current projects
Better CRM outcomes
Section 508 compliant eLearning
Embedded engineering and design for manufacturability
Google Non-Profit Grant
Reshoring
THE MQL IS DEAD
Recent works
Avoiding the Most Common Quality System Challenges
All too commonly, pharmaceutical manufacturers face quality systems challenges that cost time, money, and regulatory scrutiny. Learn more about the issues we most frequently see as we work with pharmaceutical innovators, generics manufacturers, and CDMOs worldwide....
ADA Compliance in eLearning – States Face Accessibility Fines
Local governments are increasingly adopting eLearning platforms to provide training and education to employees and the public. However, many are facing challenges in ensuring these platforms comply with the Americans with Disabilities Act (ADA), leading to potential...
Finding your second whale – Marketing the professional services firm
How are you different from all the other firms out there? It seems every week, we talk to just another professional services firm trying to kick-start their marketing and sales process. We sit down with the founder and ask, "How are you different from all the other...
Using Atomic Design, Divi for WordPress, and Canva: Designing for Speed and Scale:
The demand for responsive and scalable design solutions has never been greater. Gone are the days of meticulously crafting pixel-perfect pages for every device - it is impossible. By leveraging Atomic Design principles with tools like Divi for WordPress and Canva,...
Accelerate web design projects by combining Atomic Design principles with DIVI for WordPress
Combining Atomic Design principles with Divi for WordPress can significantly accelerate web design projects by promoting reusability, consistency, and scalability. Here’s how you can apply these principles effectively: Establish a Design System: Atoms (Basic...
How the USDA is Creating Accessible eLearning at Scale
A SECTION 508 ELEARNING SUCCESS STORY The most recent GSA report highlights a need for more success stories regarding Section 508 compliance in the federal government. “Overall compliance to Section 508 is well below expectations given the federal government...
Designing a Gene Therapy CMC Architecture for the Full Product Lifecycle
Process Development and Contract Services Partner Decision-Making While the gene therapy sector is growing rapidly and making significant strides toward fulfilling its promise of providing highly effective, often curative therapeutics for an expanding number of...
Digital Operations Growth Strategy
Unleashing the Power of Digital Operations: Transformation and growth without adding headcount In today's fast-paced and rapidly evolving business landscape, organizations increasingly recognize the need to embrace digital operations. This concept revolves around...
Digital Transformation in Manufacturing
The manufacturing sector is currently undergoing significant transformations. As the global economy recovers from the impact of the COVID-19 pandemic, many countries are witnessing a resurgence in manufacturing activities, leading to a surge in investment in this...
How is generative AI being used in manufacturing?
Artificial Intelligence (AI) has become a driving force of manufacturing innovation. Generative AI, a type of AI that focuses on content creation and enhancement, is particularly important in shaping the future of manufacturing. By analyzing diverse data streams,...
What is the data cloud in manufacturing?
The Challenge Traditional manufacturing data management can be a challenging endeavor for technical decision-makers. With the increasing volume and complexity of data generated by machines, sensors, and other systems, it can be difficult to collect, store, and analyze...
The Power of Industrial AI – A Manufacturer’s Guide to Artificial Intelligence
INTRODUCTION If you haven’t already read our white paper, How Quiet Innovation Leads to Game-Changing Manufacturing Advancements, it’s suggested you do so before diving into this article because before you can explore the world of Industrial AI, your organization must...
Section 508 Compliance News – August 2023
Section 508 Compliance News - August 2023 Ensuring accessibility and usability for all individuals, including those with disabilities, is a fundamental commitment. The Revised 508 Standards set clear guidelines and requirements for information and communication...
The Use of CDPs in D2C Manufacturing
In recent years, the rise of direct-to-consumer (D2C) manufacturing companies has disrupted traditional supply chain models by connecting directly with customers. They no longer rely on intermediaries to distribute their products. They sell their products direct to...
Our “no stupid deals” policy
Woo hoo! You reap what you sow. A client we once walked away from just hired us. She appreciated our no-stupid-deals policy. Doing the right thing sometimes hurts. No one wants to say "no" to a new deal. No one wants to walk away from revenue. But sometimes, you...
Just-in-Time Sales Enablement – Rethinking Sales Training Investments
The ROI of Just-in-Time (JIT) Sales Enablement with Always-On, AI-Powered Deal Coaching Sales training is a crucial investment for any organization looking to improve its bottom line. However, sales leaders should ask themselves these questions: Has your sales...
The Role of Technology in Differentiating Private Equity Firms
In today's competitive private capital markets, it's crucial for firms to differentiate themselves by providing value and a superior client experience in five key areas: Investment strategy: Private equity firms can differentiate themselves by developing unique...
Overcoming a Culture of “No” with Smart Data Governance
A culture of "no" refers to an organizational mindset prioritizing strict controls and governance over speed and innovation. This approach can be resource-intensive, cumbersome, and slow, hindering agility and innovation. It may result in a reluctance to take risks or...
AAV Viral Vector Production at Scale—Improving the Current State
The gene therapy sector is continuing to come into its own, and many developers are shifting their attention from nearly exclusively treating rare diseases to developing therapeutics for prevalent indications. An interesting dynamic of the gene therapy market is that...
Pharmaceutical Manufacturing Content Marketing Specialists
Pharmaceutical Manufacturing Content Marketing Specialists Macon Raine provides domain-specific content marketing expertise for the pharmaceutical and life science sectors. We help drug, ingredients, packaging, medical technology, contract manufacturing, and...
Collaborative Work Management Resources
A COLLECTION OF COLLABORATIVE WORK MANAGEMENT RESOURCES What is collaborative work management? Collaborative work management platforms typically enable employees and contractors to conduct work-related discussions, access, and share business documents and data, and...