Author Archive
Work harder not smarter?
Go ahead and slap your forehead in disbelief when I tell you this – it is hard to sell to someone unless you know who they are. Yet most of the sales people I talk to cries about the ugly state of their data. Most complain that they don’t have time to clean it.
Data, like [...]
One page strategic plan
A strategic plan has a better chance of being successful when it’s easy to understand, easy to find, and easy to share.
Here’s a great example from http://www.churchofcustomer.com/2009/12/how-to-create-a-1page-strategic-plan.html
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Webinar – How to Drive Demand Generation with an Inbound, Social Media Strategy
Thursday, December 17, 2009 at 10am CT / 8am PT / 11am ET / 16.00 GMT
Presented by Marcus Tewksbury, Director of Alterian Customer Intelligence
Flip the funnel. Flatten the funnel. Get rid of the funnel! These aren’t some loony, fringe ideas, but rather the thinking of some of the leading marketing minds of our time like [...]
TedXNaperville!
TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxNaperville, where x=independently organized TED event. At our TEDxNaperville event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group.
The TED Conference provides general guidance for the [...]
Defining requirements for a SharePoint RFP
Recent article published in BizTech titled: Defining Requirements for SharePoint Deployments. A short read for any business rolling out its first SharePoint implementation with recommendations for keeping the project from becoming overwhelming.
http://www.biztechmagazine.com/article.asp?item_id=660
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what is that thing in the CRM punchbowl?
Not too long ago, a prospect asked us to review their sales and lead generation programs because lead flow had dropped significantly. This concerned them because they had just finished a significant new product launch with a well- known interactive marketing agency. We agreed to sniff around.
Every reptilian instinct in my body wanted to find [...]
Selling is complicated – what is working for you?
Just got an invite to join the world’s largest study on complex sales. In its seventh year, more than 21,000 sales professionals have participated in the Miller Heiman Sales Best Practices Study to date. Each year, the results are analyzed to help Miller Heiman sales experts identify the activities that are producing results in the [...]
You are beautiful and unique just like everyone else
Differentiating your IT Services Menu
(This article was a collaboration between Robert Hamilton and myself)
It seems every week we talk to just another IT services shop trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: “so how are you different from all the other firms out [...]
Court Allows Suit Against Bank For Poor Online Security
I saw this article on Finextra. Since I’ve been working with BrandProtect (www.brandprotect.com), I’ve become extremely aware of identity theft scams as well as the bank’s role in providing a sufficient level of security.
The whole story is available here (http://www.finextra.com/fullstory.asp?id=20454). Here are a few lines…
A US couple who had thousands of dollars stolen from their [...]
Illinois smallmouth fishing
Had a great day on the water with my buddy Eric – an absolute crazy man when it comes to smallmouth fishing. He maintaints a blog here: http://www.fishthefox.com/Sep_09.html Scroll down to September 18th to see my smiling face.
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