Author Archive
The agency model is broken (post #2)
In one of my past posts, I wrote about the broken advertising agency model. In my previous rant I wrote about clients that hire agencies for more sales but manage the agency as a cost center instead of a revenue center. As a result, agencies default to what they know. The Tribble Agency compares agencies to diapers and recommends [...]
Product review: JungleDisk
As a small business, I’m always interested in cool new technologies. Lately, I’ve been looking at hosted file servers/backup solutions that would let me keep my data off site and safe. I found a cool vendor called JungleDisk.
JungleDisk uses Amazon’s web services and allows easy transfer of files to and from our local machines to [...]
What creates client loyalty?
A good friend and former partner at Andersen, Ed Wertzberger, and his firm RevNew Group are conducting a survey to understand the drivers that create client loyalty for professional services firms. I took the survey and can’t wait to get the results. All survey participants receive a copy of the results. If you have any interest [...]
More great links from my browsing
Create dynamic lorem ipsum text for websites.
Demand for standard online advertising is dying.
Thinking about social media? Here’s what not to do.
More what not to do in social media.
Social media and ROI - are they allowed in the same room?
Social media monitoring - almost free tools but we love BrandProtect.
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Fear kills business dead
Just a fantastic article from Brian Solis on TechCrunch. Here’s a quick para…
However, over time, productive guidance has mutated into a glut of negative forecasts and grim predictions that pillage precious and vital airtime from contributing to the resolution of our financial predicament. Simply said, fear, and the dissemination of distress, slowly erodes hope, vision, [...]
SharePoint for Project Management
I met Dux Raymond Sy a year or two ago while doing some work for Bamboo Solutions. Dux is an expert in leveraging technology to enhance project management. He is the author of SharePoint for Project Management.
What is SharePoint? For those of you living in a cave, SharePoint allows individuals within an organization to [...]
A “no stupid deals” policy will strengthen your brand
One of my clients taught me a great lesson about selling, branding and marketing. Sometimes, in our quest to find revenue, we forget something more important and more lasting - trust.
Your goal as an organization is to deliver on your commitments reliably and predictably. By doing so, you build the trust needed to sustain a healthy relationship [...]
Building trust in professional services selling and marketing
Over the past few months, we’ve spoken to dozens of managing partners in professional services firms about ways they find new business. Every person interviewed said that a vast majority of new business was generated via their “networks and trusted relationships.”
Trust is a shared belief that you can depend on one another to achieve [...]
Automating Transactional Email
Email newsletters are common method of selling and communicating with customers.
But often overlooked is the idea of using rules-based automation inside the traditional and transactional email exchanges common to the sales process.
Sales people and the marketers that support them can creatively use rules-based email automation to put simple events such as customer birthdays and event [...]
fix your own damn computer!
Scott Adams does it better than anyone.
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