Author Archive
Scripted corporate social media and social media gurus are starting to bug me
Back in April, Sir Martin Sorrell, head of WPP, the world’s largest marketing and communications group, voiced doubts about corporations using social networks…“…social media sites are less commercial phenomena, they are more personal phenomena, more similar to writing letters to our mothers than watching television. Invading these media with commercial messages might not be the [...]
Ten Signs of Cyber Abuse
How to Tell When Your Child is Being Bullied Online Schaumburg, IL (August 24, 2010) — Did you know that more than half of America’s teens are exposed to cyber bullying? Studies show this form of abuse is growing at a very fast pace. Cyber bullying includes rumors, threats, gossip and humiliation and happens through [...]
A good plan violently executed now is better than a perfect plan executed next week
General George S. Patton said it best, “A good plan violently executed now is better than a perfect plan executed next week.” Paul McCord’s new book “Bust Your Slump” takes General Patton’s advice and applies it to getting your sales back on track fast. His ideas aren’t new but this call to action makes huge [...]
Marketing and Sales freaks unite
The Grateful Dead were light years ahead of the concept of lead nurturing. In one of their early albums, they inserted the following message: “DEAD FREAKS UNITE. Who are you? Where are you? How are you? Send us your name and address and we’ll keep you informed.” The street address of the band’s office in San Rafael, [...]
Work harder not smarter?
Go ahead and slap your forehead in disbelief when I tell you this – it is hard to sell to someone unless you know who they are. Yet most of the sales people I talk to cries about the ugly state of their data. Most complain that they don’t have time to clean it. Data, [...]
Creative fund-raising in a down economy
Bake sales may work for raising funds for your local school … but imagine selling vegetables from your garden to help support a hospital. That was the case in 1880 for Alexian Brothers Hospital after it opened in Chicago. In fact, $15.34 was the revenue raised from the Alexian Brothers vegetable garden, along with $70.00 [...]
One page strategic plan
A strategic plan has a better chance of being successful when it’s easy to understand, easy to find, and easy to share. Here’s a great example from http://www.churchofcustomer.com/2009/12/how-to-create-a-1page-strategic-plan.html Send to Facebook
Webinar – How to Drive Demand Generation with an Inbound, Social Media Strategy
Thursday, December 17, 2009 at 10am CT / 8am PT / 11am ET / 16.00 GMT Presented by Marcus Tewksbury, Director of Alterian Customer Intelligence Flip the funnel. Flatten the funnel. Get rid of the funnel! These aren’t some loony, fringe ideas, but rather the thinking of some of the leading marketing minds of our [...]
TedXNaperville!
TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxNaperville, where x=independently organized TED event. At our TEDxNaperville event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for [...]
Defining requirements for a SharePoint RFP
Recent article published in BizTech titled: Defining Requirements for SharePoint Deployments. A short read for any business rolling out its first SharePoint implementation with recommendations for keeping the project from becoming overwhelming. http://www.biztechmagazine.com/article.asp?item_id=660 Send to Facebook
