Author Archive
Updated presentations on subscription billing, SaaS billing and activity-based billing business models for SaaS, ISV and cloud operators
Just posted a couple of new slide decks on SlideShare for www.tractbilling.com. 1) For a presentation delivered at SaaSUniversity.com, there is a new deck called “Overcoming the Challenges of Implementing Activity-Based (usage, transaction billing) for ISVs, MSPs and SaaS Operators.” 2) Another presentation yet to be delivered that dives into the critical process flows necessary [...]
Transverse Releases Detailed Product Comparison of SaaS Billing Platforms
Study compares activity-based billing from TRACT with subscription billing from ZUORA Transverse LLC., makers of TRACT, the all-in-one activity, rating and subscription billing platform, today announced the availability of a head-to-head product comparison with Zuora. Available under NDA as an executive briefing to companies evaluating SaaS billing platforms, the product comparison provides an objective overview [...]
MarketingReportCard.com seeks BETA testers
Just launched free website that helps small business better measure and manage tactical marketing programs We are looking for beta testers for our new website called MarketingReportCard.com – a marketing measurement dashboard. Designed for small to mid-size businesses, companies can login to the beta version of the MarketingReportCard.com and document and measure tactical marketing results [...]
Differentiating Your Company’s IT Services Menu
It seems every week we talk to just another IT services shop trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: “so how are you different from all the other firms out there?” When we ask that question, we get the same answer: we have [...]
Scripted corporate social media and social media gurus are starting to bug me
Back in April, Sir Martin Sorrell, head of WPP, the world’s largest marketing and communications group, voiced doubts about corporations using social networks…“…social media sites are less commercial phenomena, they are more personal phenomena, more similar to writing letters to our mothers than watching television. Invading these media with commercial messages might not be the [...]
Ten Signs of Cyber Abuse
How to Tell When Your Child is Being Bullied Online Schaumburg, IL (August 24, 2010) — Did you know that more than half of America’s teens are exposed to cyber bullying? Studies show this form of abuse is growing at a very fast pace. Cyber bullying includes rumors, threats, gossip and humiliation and happens through [...]
A good plan violently executed now is better than a perfect plan executed next week
General George S. Patton said it best, “A good plan violently executed now is better than a perfect plan executed next week.” Paul McCord’s new book “Bust Your Slump” takes General Patton’s advice and applies it to getting your sales back on track fast. His ideas aren’t new but this call to action makes huge [...]
Marketing and sales freaks unite
The Grateful Dead were light years ahead of the concept of lead nurturing. In one of their early albums, they inserted the following message: “DEAD FREAKS UNITE. Who are you? Where are you? How are you? Send us your name and address and we’ll keep you informed.” The street address of the band’s office in [...]
Marketing and Sales freaks unite
The Grateful Dead were light years ahead of the concept of lead nurturing. In one of their early albums, they inserted the following message: “DEAD FREAKS UNITE. Who are you? Where are you? How are you? Send us your name and address and we’ll keep you informed.” The street address of the band’s office in San Rafael, [...]
Ask your attorney to cut your grass
When did the job of selling get lumped in with everything else? Asking a great sales person to clean CRM data, lick envelopes and turn over rocks looking for prospects is about the same as asking your attorney to cut the grass – it could be fun but overall, it is not a good use [...]
