Author Archive
Brave New War
I just read an excerpt from The Brave New War, a new book by John Robb of Global Guerrillas. I intend to buy this book. Based on the 11 page excerpt, it appears Robb has examined the GWOT from an open-source perspective.
“We have entered the age of the faceless, agile enemy. From London to Madrid [...]
The difference between knowing something and doing something about it
Everyone knows that exercise and eating will make you lose weight! The idea is simple. So why doesn’t everyone do it? The same holds true for marketing and sales. You know referrals cost less than traditional advertising. You know referrals usually create better, more profitable members. So why aren’t you asking for and receiving more [...]
Social Technographics from Forrester
Forrester just released a new report titled “Social Technographics“. Here’s the executive summary:
Many companies approach social computing as a list of technologies to be deployed as needed – a blog here, a podcast there – to achieve a marketing goal. But a more coherent approach is to start with your [...]
Write your email newsletter for Treo and Blackberry users
Next time you send an email newsletter, remember that most of your audience will probably read your newsletter on a Blackberry or Treo. Your newsletter is your chance to have a quick conversation with a very busy person.
Most people force themselves to scan their e-newsletter headlines, but rarely give themselves enough [...]
Competitive Intelligence on a Budget
Google Alerts can help you keep track of important competitive developments – for free.
You can use Google Alerts to monitor your competitors, your industry and even your customers. This tool will alert you when information you want is posted to the web.
As blogs become more important, you’ll be amazed at what [...]
