What to look for when thinking about outsourcing your lead generation

What to look for when thinking about outsourcing your lead generation
Cold calling, appointment setting and lead generation is unpleasant and difficult.
It takes a tough soul to call 100 people per day (100 people who know nothing about you) with a canned sales pitch while expecting a return call, appointment or a sale.
It’s no […]

Don’t qualify, disqualify

Good article all the way around but pay close attention to point #3 if you have a telesales or appointment setting component in your lead generation program.
“A good sales script is essential. It should contain four elements. Start with who you are (first and last name) and where you are from (your company). Then explain […]

Speaking on May 1 - Employer branding

I’ll be a co-speaker at the Embracing Innovative HR Strategies summit on May 1, 2008 at William Rainey Harper College in the Wojcik Conference Center.
Sue Stenbo, talent acquisiton manager at Fellowes will do most of the speaking. I’ll chime in when called.
The topic is employer branding.
Employer branding is about attracting the right talent […]

No stupid deals!

A few days ago, while talking with Dan Neff at Aquent-IT-Solutions, he mentioned his “no stupid deals” philosophy. He sent me an email that describes this policy. It was a good email. I’m going to reprint it here…
We launched our business in 1996 with the goal of always doing what we said we would do. […]

Agility as a hiring strategy

http://www.certmag.com/articles/templates/CM_gen_Article_template.asp?articleid=3237&zoneid=240
An agile organization is different. An employee who flourishes in an agile organization is different. The techniques for finding and retaining agile employees are different.
But what is agility?
As a software development methodology, is based on a belief that it is impossible to demand certainty in the face of uncertainty.
There are many forms […]

Design doesn’t just mean color

Wonderful post from the people at Pathfinder about the importance of language. Pathfinder talks about the importance of the design phase (nothing to do with a color).
http://blogs.pathf.com/uxd/2007/09/design-doesnt-j.html
I quickly discovered that some people hear the word ‘design’ and automatically associate it with the look and feel of the GUI, regardless of what else is being said. […]