agile
Lead generation as an expression of your brand
If your brand is the whole experience of “doing-business-with” your company, then it follows that the outbound prospecting and lead generation you do should be an expression of your brand. Huh? Let me explain. Not too long ago, I received a cold call from an insurance broker. At the time, we were in the market [...]
Some simple marketing truths by and for B2B technology companies
Here are a few simple marketing truths by and for technology companies We asked some local technology entrepreneurs to share some quick marketing advice for other technologists. If you’d like to contribute to this list, please email bbradley @ bradleywiltjer dot com. 1. Be findable: According to Alex Machinis, president of SpatialPoint (www.spatialpoint.com), findability is [...]
What to look for when thinking about outsourcing your lead generation
What to look for when thinking about outsourcing your lead generation Cold calling, appointment setting and lead generation is unpleasant and difficult. It takes a tough soul to call 100 people per day (100 people who know nothing about you) with a canned sales pitch while expecting a return call, appointment or a sale. It’s [...]
Don’t qualify, disqualify
Good article all the way around but pay close attention to point #3 if you have a telesales or appointment setting component in your lead generation program. “A good sales script is essential. It should contain four elements. Start with who you are (first and last name) and where you are from (your company). Then [...]
Speaking on May 1 – Employer branding
I’ll be a co-speaker at the Embracing Innovative HR Strategies summit on May 1, 2008 at William Rainey Harper College in the Wojcik Conference Center. Sue Stenbo, talent acquisiton manager at Fellowes will do most of the speaking. I’ll chime in when called. The topic is employer branding. Employer branding is about attracting the right [...]
No stupid deals!
A few days ago, while talking with Dan Neff at Aquent-IT-Solutions, he mentioned his “no stupid deals” philosophy. He sent me an email that describes this policy. It was a good email. I’m going to reprint it here… We launched our business in 1996 with the goal of always doing what we said we would [...]
Agility as a hiring strategy
http://www.certmag.com/articles/templates/CM_gen_Article_template.asp?articleid=3237&zoneid=240 An agile organization is different. An employee who flourishes in an agile organization is different. The techniques for finding and retaining agile employees are different. But what is agility? As a software development methodology, is based on a belief that it is impossible to demand certainty in the face of uncertainty. There are many [...]
Design doesn’t just mean color
Wonderful post from the people at Pathfinder about the importance of language. Pathfinder talks about the importance of the design phase (nothing to do with a color). http://blogs.pathf.com/uxd/2007/09/design-doesnt-j.html I quickly discovered that some people hear the word ‘design’ and automatically associate it with the look and feel of the GUI, regardless of what else is [...]
