Articles
Effort trumps ability
Fantastic article in the New Yorker from Gladwell about how David beats Goliath.
http://www.newyorker.com/reporting/2009/05/11/090511fa_fact_gladwell
David’s victory over Goliath, in the Biblical account, is held to be an anomaly. It was not. Davids win all the time. The political scientist Ivan Arreguín-Toft recently looked at every war fought in the past two hundred years between strong and weak [...]
Dealing with Recessionary Times (from TomPeters)
A great list from Tom Peters about dealing with recessionary times.
I am constantly asked for “strategies/’secrets’ for surviving the recession.” I try to appear wise and informed—and parade original, sophisticated thoughts. But if you want to know what’s going through my head, read the list below:
http://www.tompeters.com/entries.php?note=010922.php
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Now what?
The division of labor in B2B selling used to be so clear-cut, you know, back in pre-history, maybe 12 months ago.
In grossly oversimplified terms, marketing understood the needs of the marketplace, which major audiences had the need and what kinds of revenue came from serving that need. Marketing then generated leads, handed things off [...]
A crisis is a terrible thing to waste*
NOTE: *I believe the title of this article can be attributed to economist Paul Romer.
As the economy liquefies in front of your eyes, it is hard to find anything positive in the gooey mess stuck to your shoes.
Cost structures have changed. Some of your customers simply disappeared overnight. The customers that are left now have [...]
The last gasp of branding as we know it?
NOTE: A big thanks to Robert Hamilton of www.maconraine.com for writing half this article.
Do you hear that choking sound? That sound is the last gasp of branding as we know it.
For the brand purists out there, this article is not for you. If you are BMW, Microsoft, Nike or Skippy Peanut Butter, don’t read [...]
Emergent strategies
You’ve probably heard this statement a hundred times: “no battle plan survives contact with the enemy.” Likewise, no marketing and sales plan ever survives first contact with the market.
We’re all guilty. We write marketing plans. The plan doesn’t survive contact with the customer. But somehow we get busy with billable work. The plan stalls but [...]
Product review: JungleDisk
As a small business, I’m always interested in cool new technologies. Lately, I’ve been looking at hosted file servers/backup solutions that would let me keep my data off site and safe. I found a cool vendor called JungleDisk.
JungleDisk uses Amazon’s web services and allows easy transfer of files to and from our local machines to [...]
More great links from my browsing
Create dynamic lorem ipsum text for websites.
Demand for standard online advertising is dying.
Thinking about social media? Here’s what not to do.
More what not to do in social media.
Social media and ROI – are they allowed in the same room?
Social media monitoring – almost free tools but we love BrandProtect.
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Fear kills business dead
Just a fantastic article from Brian Solis on TechCrunch. Here’s a quick para…
However, over time, productive guidance has mutated into a glut of negative forecasts and grim predictions that pillage precious and vital airtime from contributing to the resolution of our financial predicament. Simply said, fear, and the dissemination of distress, slowly erodes hope, vision, [...]
A “no stupid deals” policy will strengthen your brand
One of my clients taught me a great lesson about selling, branding and marketing. Sometimes, in our quest to find revenue, we forget something more important and more lasting – trust.
Your goal as an organization is to deliver on your commitments reliably and predictably. By doing so, you build the trust needed to sustain a healthy relationship [...]
