CMM
what is that thing in the CRM punchbowl?
Not too long ago, a prospect asked us to review their sales and lead generation programs because lead flow had dropped significantly. This concerned them because they had just finished a significant new product launch with a well- known interactive marketing agency. We agreed to sniff around. Every reptilian instinct in my body wanted to [...]
Thinking about a marketing execution maturity model
Similar to a CMM (Capabilities Maturity Model), I’d like to explore the idea of a Marketing Execution Maturity Model (MEMM). MEMM is a defined path of improvement that helps organizations increase their ability to execute marketing effectively. MEMM I’m not sure I like the acronym MEMM but it will suffice as a working title for [...]
SharePoint for Project Management
I met Dux Raymond Sy a year or two ago while doing some work for Bamboo Solutions. Dux is an expert in leveraging technology to enhance project management. He is the author of SharePoint for Project Management. What is SharePoint? For those of you living in a cave, SharePoint allows individuals within an organization [...]
Book review – Making the Number
After reviewing Making the Number, there are a number of points about sales benchmarking that apply to our own theories about marketing. The scoreboard for sales professional is and always has been the pay stub – this is the crudest form of sales benchmarking. For marketing, it has always been a bit stickier and [...]
More links to good articles
Business Week article – “Beyond Blogs” – http://www.businessweek.com/print/magazine/content/08_22/b4086044617865.htm Virtual Karma blog – list of Web 2.0 applications – dated 2006, but comprehensive, check out comments too – http://www.virtualkarma.blogspot.com/2006/01/complete-list-of-web-20-applications.html CNN Money article – Executive’s Guide to Web 2.0 – http://money.cnn.com/2008/03/19/technology/web2.0_goofing.fortune/index.htm Branding Tactics by Chris Brogan (note: “Passports”) – http://www.chrisbrogan.com/100-personal-branding-tactics-using-social-media/ Subscribe to [...]
Don’t sweat marketing measurement
Any marketing measurement system based solely on circulation, clicks, impressions, advertising equivalency or whatever is flawed. The only measurement that matters is measurement that truly shows how effective you are at reaching your customers. Traditional B2B marketing measurement is especially tough because anything you do impacts everything else you do. How does your PR impact [...]
What is the marketing stack?
Or, how about…what is in the marketing stack? Some thoughts… Financial management: Fiscal management allows CMOs to track and manage investment by region, segment, business unit, product line, and campaign. Professional Services Automation software allows consulting organizations to measure effort against dollars. What functions are marketing departments using to measure the effectiveness of personnel as [...]
Thinking about a technology for marketing CMM
I’ve been thinking about a Technology for Marketing Capabilities Maturity Model. Carnegie Mellon’s Software Engineering Institute developed the Capability Maturity Model (CMM) as a way to explain the evolutionary processes software development organizations adopt in the process of becoming world-class. CMM describes an organization’s software development processes relative to benchmarks and best practices. A maturity [...]
