employer branding
Scripted corporate social media and social media gurus are starting to bug me
Back in April, Sir Martin Sorrell, head of WPP, the world’s largest marketing and communications group, voiced doubts about corporations using social networks…“…social media sites are less commercial phenomena, they are more personal phenomena, more similar to writing letters to our mothers than watching television. Invading these media with commercial messages might not be the [...]
TedXNaperville!
TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxNaperville, where x=independently organized TED event. At our TEDxNaperville event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for [...]
Webinars from ZoomInfo
If you have some time on Monday, Sept 21, 2009 Time: 1–2pm EDT / 10–11am PDT this ZoomInfo webinar featuring Ron Karr, Author of Lead, Sell, or Get Out of the Way looks interesting. Karr will talk about the seven critical traits all sales leaders share. https://www2.gotomeeting.com/register/146350146 Or, onTuesday, October 20, 2009 Time: 2-3pm EDT [...]
Clear your schedule for the Silicon Prairie Social!
Once again Xnet will be hosting the premier technology networking event for the western Chicago suburbs at the Arrowhead Golf Club in Wheaton. The event will be held Thursday September 24, and is a great opportunity to connect in a fun, informal setting with like-minded people in technology! Why should I come? • Mingle • [...]
Building trust in professional services selling and marketing
Over the past few months, we’ve spoken to dozens of managing partners in professional services firms about ways they find new business. Every person interviewed said that a vast majority of new business was generated via their “networks and trusted relationships.” Trust is a shared belief that you can depend on one another to achieve [...]
Thinking about the agency model
What companies want most from their marketing agencies is more sales. Yet agencies are not set up to do this. In fact, clients aren’t set up for this either. Agencies earn their fees by trading time for dollars and some earn commissions on media spend or printing. Marketing departments manage their vendors as cost [...]
The impact of college literature courses on the sales process
When we engage with customers, we should think back to our college literature classes for inspiration. All great stories include conflict. They include mistakes, weakness and a protagonist that changes and grows. The protagonist is the central character in a literary work. He/she is often in conflict with the bad guy or the antagonist. [...]
What interests my client fascinates me
Someone just sent me a link to a law firm called Valorum. I went to the website. My immediate comment…insanely great, deeply differentiating and long overdue. I followed some links and arrived at the blog of one of Valorum’s founders. I read the first article. Again. Insanely great, deeply differentiating and long overdue. Here’s a [...]
Speaking on May 1 – Employer branding
I’ll be a co-speaker at the Embracing Innovative HR Strategies summit on May 1, 2008 at William Rainey Harper College in the Wojcik Conference Center. Sue Stenbo, talent acquisiton manager at Fellowes will do most of the speaking. I’ll chime in when called. The topic is employer branding. Employer branding is about attracting the right [...]
