Findability
You are beautiful and unique just like everyone else
Differentiating your IT Services Menu
(This article was a collaboration between Robert Hamilton and myself)
It seems every week we talk to just another IT services shop trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: “so how are you different from all the other firms out [...]
Basics of a social media strategy…what else should I add to this list?
Approach your members and customers as participants rather than a wallet to plunder.
Be useful. People use the Internet to solve problems. Help them understand how to solve their problems.
Be findable and be discovered. A recession is a good time to build your network and invest in the future.
What else should I add to this list?
Send [...]
Marketers as publishers
http://www.clickz.com/showPage.html?page=3630814
Decent article here about content and the “emerging role” of marketers as publishers. Like a magazine, marketers should start thinking about their editorial calendar and pushing a new edition out every month to their customers and salesforce.
Send to Facebook
Two posts caught my eye. One answer.
Two posts from http://mimasummit2.blogspot.com/ caught my eye. I’m going to respond to both at the same time. Here are the posts….
Topic #1: Keynote presenter, Ze Frank says, “You have a paradigm shift coming around. There is so much that happens as soon as you release anything — you get all this feedback…you get unexpected usage patterns, [...]
Selling technology to financial services companies
For companies that sell into the financial services industry, recent market volatility and chaos have either created the perfect opportunity or the most difficult selling environment in recent memory. So who better to talk about selling challenges than local technology sales and marketing executives? We asked a few industry veterans to share their advice for [...]
Some simple marketing truths by and for B2B technology companies
Here are a few simple marketing truths by and for technology companies
We asked some local technology entrepreneurs to share some quick marketing advice for other technologists. If you’d like to contribute to this list, please email bbradley @ bradleywiltjer dot com.
1. Be findable: According to Alex Machinis, president of SpatialPoint (www.spatialpoint.com), findability is the degree [...]
The difference between knowing something and doing something about it
Everyone knows that exercise and eating will make you lose weight! The idea is simple. So why doesn’t everyone do it? The same holds true for marketing and sales. You know referrals cost less than traditional advertising. You know referrals usually create better, more profitable members. So why aren’t you asking for and receiving more [...]
Findability is a business asset
The classic problem of information retrieval is how best to help people find the relatively small number of things they are looking for from a near-infinite set of possibilities.
The ability to be located and found, i.e. findability, is one of the most important facets of marketing today.
Findability, however, is not only about being found on [...]
