The difference between knowing something and doing something about it
Everyone knows that exercise and eating will make you lose weight! The idea is simple. So why doesn’t everyone do it? The same holds true for marketing and sales. You know referrals cost less than traditional advertising. You know referrals usually create better, more profitable members. So why aren’t you asking for and receiving more […]
Findability is a business asset
The classic problem of information retrieval is how best to help people find the relatively small number of things they are looking for from a near-infinite set of possibilities.
The ability to be located and found, i.e. findability, is one of the most important facets of marketing today.
Findability, however, is not only about being found on […]