Don’t sweat marketing measurement
Any marketing measurement system based solely on circulation, clicks, impressions, advertising equivalency or whatever is flawed.
The only measurement that matters is measurement that truly shows how effective you are at reaching your customers.
Traditional B2B marketing measurement is especially tough because anything you do impacts everything else you do. How does your PR impact your […]
The Intersection of Marketing and IT
I must say that the author of this article is really amazing
http://www.biztechmagazine.com/article.asp?item_id=410
Speaking on May 1 - Employer branding
I’ll be a co-speaker at the Embracing Innovative HR Strategies summit on May 1, 2008 at William Rainey Harper College in the Wojcik Conference Center.
Sue Stenbo, talent acquisiton manager at Fellowes will do most of the speaking. I’ll chime in when called.
The topic is employer branding.
Employer branding is about attracting the right talent […]
Agility as a hiring strategy
http://www.certmag.com/articles/templates/CM_gen_Article_template.asp?articleid=3237&zoneid=240
An agile organization is different. An employee who flourishes in an agile organization is different. The techniques for finding and retaining agile employees are different.
But what is agility?
As a software development methodology, is based on a belief that it is impossible to demand certainty in the face of uncertainty.
There are many forms […]
Design doesn’t just mean color
Wonderful post from the people at Pathfinder about the importance of language. Pathfinder talks about the importance of the design phase (nothing to do with a color).
http://blogs.pathf.com/uxd/2007/09/design-doesnt-j.html
I quickly discovered that some people hear the word ‘design’ and automatically associate it with the look and feel of the GUI, regardless of what else is being said. […]
Aside from Microsoft, who offers the best partner program targeting SharePoint developers and solution providers?
I’m researching partner programs that target SharePoint solution providers and developers on the Sharepoint platform. Aside from Microsoft, which ISVs have the best programs? What makes these programs attractive to solution providers? Is it the discounts, demo software, marketing assistance, other? Any feedback is appreciated. Email me at benbradley (at) bwmginc (dot) com
Interview with Michael E. Krieger, Director of Information Policy, Office of the Department of Defense
http://www.cio.com/article/143604/Data_Strategy_at_the_Department_of_Defense
BIO
Interview with Michael E. Krieger, Director of Information Policy, Office of the Department of Defense
As Director of Information Policy for the Department of Defense, Michael E. Krieger assists the CIO in managing, directing, executing, overseeing and implementing all facets of information policy across the DOD. He is responsible for providing policy, guidance, and direction […]
Get your tickets today!
Localization World, October 16-18, 2007, Seattle
Details available at http://www.localizationworld.com
Silicon Prairie Social - September 20
www.siliconprairiesocial.com
Over the last year, the tech community downtown Chicago has gained a lot of momentum and energy with events like TechCocktail, Web Ascent, and Chicago Beta. We’ve been inspired by this growing wave of activity in the tech community in Chicago. We’re launching Silicon Prairie Social in response to the lack of opportunities like this […]
Thinking about a technology for marketing CMM
I’ve been thinking about a Technology for Marketing Capabilities Maturity Model.
Carnegie Mellon’s Software Engineering Institute developed the Capability Maturity Model (CMM) as a way to explain the evolutionary processes software development organizations adopt in the process of becoming world-class. CMM describes an organization’s software development processes relative to benchmarks and best practices. A maturity model […]