Increasing Technology Adoption
Defining requirements for a SharePoint RFP
Recent article published in BizTech titled: Defining Requirements for SharePoint Deployments. A short read for any business rolling out its first SharePoint implementation with recommendations for keeping the project from becoming overwhelming.
http://www.biztechmagazine.com/article.asp?item_id=660
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what is that thing in the CRM punchbowl?
Not too long ago, a prospect asked us to review their sales and lead generation programs because lead flow had dropped significantly. This concerned them because they had just finished a significant new product launch with a well- known interactive marketing agency. We agreed to sniff around.
Every reptilian instinct in my body wanted to find [...]
The benefit of hindsight for IT managers
Help.
We’re rolling out a new website. It is in early beta right now.
The idea is simple – we ask IT managers 4 or 5 questions about their experiences with specific technology and we specifically ask them about implementation “gotchas.”
We conceal everyone’s identity and publish those answers and various gotchas in a document. That document is [...]
Whitepaper on list rental characteristics for IT Markets
Because an organization’s investment in information technology is more a function of vertical market and organization culture (as opposed to gross revenue or total employment), it is important to use demographic characteristics that are statistically equivalent to a target market size demographic. To illustrate, a $500 million financial services company will spend about $35 million on [...]
Stealing liberally from 6 sigma, scrum and xtreme
Way back when we started working with a Six Sigma ninja to understand our own processes. How can we apply lessons from Six Sigma as a formalized process for engaging with customers on multiple levels. Can we look at the client engagement process under the lense of Six Sigma?
The first question…when and why do client [...]
CIO as marketer
I just read a fantastic article from a newly discovered blog.
Mike Schaffner writes that…
It is generally accepted that CIOs need to “market” information technology inside a corporation to get other executives and employees to think of it as a strategic area of operations and not just a cost center.
What concerns me is that these marketing [...]
Using Social Media to Enhance Your Sales Effort
The great minds at the CMO Council published a nice piece on the role of social media in the sales effort.
It is a worthwhile read. This article quotes the Aberdeen Group – one of their latest research reports, called Sales 2.0 — Social Media for Knowledge Management and Sales Collaboration, discusses how social media solutions [...]
Mentoring change agents
Change is inevitable. It is part of the evolutionary process that every company must endure. Yet change can be disruptive, difficult and dearly-won.
Change agents are those natural individuals who thrive on making change happen. Selected from within various levels of the organization, based on their individual skills and capabilities, the onus of guiding the [...]
Selling technology to financial services companies
For companies that sell into the financial services industry, recent market volatility and chaos have either created the perfect opportunity or the most difficult selling environment in recent memory. So who better to talk about selling challenges than local technology sales and marketing executives? We asked a few industry veterans to share their advice for [...]
Set the mood with art
Here’s an example of a fantastic tool produced by Getty Images that helps graphic designers brainstorm image and graphic ideas.
So how does it work?
Think of it as mood art – you set the mood, they provide the art to match the mood. Getty does a great job showcasing their offerings – still, video [...]
