lead generation
Marketing and Sales freaks unite
The Grateful Dead were light years ahead of the concept of lead nurturing. In one of their early albums, they inserted the following message: “DEAD FREAKS UNITE. Who are you? Where are you? How are you? Send us your name and address and we’ll keep you informed.” The street address of the band’s office in San Rafael, [...]
Webinar – How to Drive Demand Generation with an Inbound, Social Media Strategy
Thursday, December 17, 2009 at 10am CT / 8am PT / 11am ET / 16.00 GMT Presented by Marcus Tewksbury, Director of Alterian Customer Intelligence Flip the funnel. Flatten the funnel. Get rid of the funnel! These aren’t some loony, fringe ideas, but rather the thinking of some of the leading marketing minds of our [...]
Selling is complicated – what is working for you?
Just got an invite to join the world’s largest study on complex sales. In its seventh year, more than 21,000 sales professionals have participated in the Miller Heiman Sales Best Practices Study to date. Each year, the results are analyzed to help Miller Heiman sales experts identify the activities that are producing results in the [...]
You are beautiful and unique just like everyone else
Differentiating your IT Services Menu (This article was a collaboration between Robert Hamilton and myself) It seems every week we talk to just another IT services shop trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: “so how are you different from all the other [...]
Does social media generate leads?
These are my experiences. The answer to the headline question is “yes and no.” Let me explain by talking about a few different ways we’ve converted social media activity in new business. Later, when I have more time, I’ll talk briefly about a few things that didn’t work. TWITTER FOR LEADS? Personally, no. We have [...]
Emergent strategies
You’ve probably heard this statement a hundred times: “no battle plan survives contact with the enemy.” Likewise, no marketing and sales plan ever survives first contact with the market. We’re all guilty. We write marketing plans. The plan doesn’t survive contact with the customer. But somehow we get busy with billable work. The plan stalls [...]
Take the survey
Our most recent project – requested by our clients – is a survey to better understand the role of B2B lead generation as the essential function that unites sales and marketing. Macon Raine clients have the opportunity to participate as part of the Sales Leadership Advisory Board (SLAB) – a peer network of accomplished sales and marketing [...]
