marketing stack
Whitepaper on list rental characteristics for IT Markets
Because an organization’s investment in information technology is more a function of vertical market and organization culture (as opposed to gross revenue or total employment), it is important to use demographic characteristics that are statistically equivalent to a target market size demographic. To illustrate, a $500 million financial services company will spend about $35 million on [...]
SharePoint for Project Management
I met Dux Raymond Sy a year or two ago while doing some work for Bamboo Solutions. Dux is an expert in leveraging technology to enhance project management. He is the author of SharePoint for Project Management. What is SharePoint? For those of you living in a cave, SharePoint allows individuals within an organization [...]
Stealing liberally from 6 sigma, scrum and xtreme
Way back when we started working with a Six Sigma ninja to understand our own processes. How can we apply lessons from Six Sigma as a formalized process for engaging with customers on multiple levels. Can we look at the client engagement process under the lense of Six Sigma? The first question…when and why do [...]
Selling technology to financial services companies
For companies that sell into the financial services industry, recent market volatility and chaos have either created the perfect opportunity or the most difficult selling environment in recent memory. So who better to talk about selling challenges than local technology sales and marketing executives? We asked a few industry veterans to share their advice for [...]
Marketing operations
Great blog entry from Paul A. Barsch at Marketing Strategy Musings Part of marketing process improvement is to constantly examine the way your marketing processes work and ask yourself, “is there a better/faster/cheaper/less wasteful way to get the same task or goal accomplished?” Reaching back to the NY Times article on Toyota, “From 0 to [...]
What is the marketing stack?
Or, how about…what is in the marketing stack? Some thoughts… Financial management: Fiscal management allows CMOs to track and manage investment by region, segment, business unit, product line, and campaign. Professional Services Automation software allows consulting organizations to measure effort against dollars. What functions are marketing departments using to measure the effectiveness of personnel as [...]
