Marketing operations
Great blog entry from Paul A. Barsch at Marketing Strategy Musings
Part of marketing process improvement is to constantly examine the way your marketing processes work and ask yourself, “is there a better/faster/cheaper/less wasteful way to get the same task or goal accomplished?”
Reaching back to the NY Times article on Toyota, “From 0 to 60 […]
What is the marketing stack?
Or, how about…what is in the marketing stack?
Some thoughts…
Financial management: Fiscal management allows CMOs to track and manage investment by region, segment, business unit, product line, and campaign. Professional Services Automation software allows consulting organizations to measure effort against dollars. What functions are marketing departments using to measure the effectiveness of personnel as well as […]