Marketing
Webinar – How to Drive Demand Generation with an Inbound, Social Media Strategy
Thursday, December 17, 2009 at 10am CT / 8am PT / 11am ET / 16.00 GMT
Presented by Marcus Tewksbury, Director of Alterian Customer Intelligence
Flip the funnel. Flatten the funnel. Get rid of the funnel! These aren’t some loony, fringe ideas, but rather the thinking of some of the leading marketing minds of our time like [...]
what is that thing in the CRM punchbowl?
Not too long ago, a prospect asked us to review their sales and lead generation programs because lead flow had dropped significantly. This concerned them because they had just finished a significant new product launch with a well- known interactive marketing agency. We agreed to sniff around.
Every reptilian instinct in my body wanted to find [...]
Selling is complicated – what is working for you?
Just got an invite to join the world’s largest study on complex sales. In its seventh year, more than 21,000 sales professionals have participated in the Miller Heiman Sales Best Practices Study to date. Each year, the results are analyzed to help Miller Heiman sales experts identify the activities that are producing results in the [...]
You are beautiful and unique just like everyone else
Differentiating your IT Services Menu
(This article was a collaboration between Robert Hamilton and myself)
It seems every week we talk to just another IT services shop trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: “so how are you different from all the other firms out [...]
Does social media generate leads?
These are my experiences. The answer to the headline question is “yes and no.” Let me explain by talking about a few different ways we’ve converted social media activity in new business. Later, when I have more time, I’ll talk briefly about a few things that didn’t work.
TWITTER FOR LEADS? Personally, no. We have seen [...]
A recent sour experience with a car rental company
A recent sour experience with a car rental company put my reptile brain into over-drive.
The dispute is over a small amount – about $220.
The reptile brain doesn’t have complex emotions. It thinks in simple terms: fight or flight.
My reptile brain wants to fight. Maybe post a video of their shoddy customer service practices to YouTube, [...]
Digital Darwinism
S+B writes about the HP’s recent marketing campaign, and the ways digital platforms are transforming the ways in which consumers experience advertising.
The entire article is available here… http://www.strategy-business.com/resilience/rr00069?cid=rr20090511
Here’s a quick exerpt…
This shift, which has become increasingly apparent in the last few years, has been confirmed by “Marketing & Media Ecosystem 2010,” a landmark cross-industry [...]
Whitepaper on list rental characteristics for IT Markets
Because an organization’s investment in information technology is more a function of vertical market and organization culture (as opposed to gross revenue or total employment), it is important to use demographic characteristics that are statistically equivalent to a target market size demographic. To illustrate, a $500 million financial services company will spend about $35 million on [...]
Basics of a social media strategy…what else should I add to this list?
Approach your members and customers as participants rather than a wallet to plunder.
Be useful. People use the Internet to solve problems. Help them understand how to solve their problems.
Be findable and be discovered. A recession is a good time to build your network and invest in the future.
What else should I add to this list?
Send [...]
Thinking about a marketing execution maturity model
Similar to a CMM (Capabilities Maturity Model), I’d like to explore the idea of a Marketing Execution Maturity Model (MEMM). MEMM is a defined path of improvement that helps organizations increase their ability to execute marketing effectively. MEMM I’m not sure I like the acronym MEMM but it will suffice as a working title for [...]
