Marketing
Thinking about a marketing execution maturity model
Similar to a CMM (Capabilities Maturity Model), I’d like to explore the idea of a Marketing Execution Maturity Model (MEMM). MEMM is a defined path of improvement that helps organizations increase their ability to execute marketing effectively. MEMM I’m not sure I like the acronym MEMM but it will suffice as a working title for [...]
Now what?
The division of labor in B2B selling used to be so clear-cut, you know, back in pre-history, maybe 12 months ago.
In grossly oversimplified terms, marketing understood the needs of the marketplace, which major audiences had the need and what kinds of revenue came from serving that need. Marketing then generated leads, handed things off [...]
A crisis is a terrible thing to waste*
NOTE: *I believe the title of this article can be attributed to economist Paul Romer.
As the economy liquefies in front of your eyes, it is hard to find anything positive in the gooey mess stuck to your shoes.
Cost structures have changed. Some of your customers simply disappeared overnight. The customers that are left now have [...]
The last gasp of branding as we know it?
NOTE: A big thanks to Robert Hamilton of www.maconraine.com for writing half this article.
Do you hear that choking sound? That sound is the last gasp of branding as we know it.
For the brand purists out there, this article is not for you. If you are BMW, Microsoft, Nike or Skippy Peanut Butter, don’t read [...]
Emergent strategies
You’ve probably heard this statement a hundred times: “no battle plan survives contact with the enemy.” Likewise, no marketing and sales plan ever survives first contact with the market.
We’re all guilty. We write marketing plans. The plan doesn’t survive contact with the customer. But somehow we get busy with billable work. The plan stalls but [...]
Take the survey
Our most recent project – requested by our clients – is a survey to better understand the role of B2B lead generation as the essential function that unites sales and marketing.
Macon Raine clients have the opportunity to participate as part of the Sales Leadership Advisory Board (SLAB) – a peer network of accomplished sales and marketing executives. [...]
The agency model is broken (post #2)
In one of my past posts, I wrote about the broken advertising agency model. In my previous rant I wrote about clients that hire agencies for more sales but manage the agency as a cost center instead of a revenue center. As a result, agencies default to what they know. The Tribble Agency compares agencies to diapers and recommends [...]
What creates client loyalty?
A good friend and former partner at Andersen, Ed Wertzberger, and his firm RevNew Group are conducting a survey to understand the drivers that create client loyalty for professional services firms. I took the survey and can’t wait to get the results. All survey participants receive a copy of the results. If you have any interest [...]
More great links from my browsing
Create dynamic lorem ipsum text for websites.
Demand for standard online advertising is dying.
Thinking about social media? Here’s what not to do.
More what not to do in social media.
Social media and ROI – are they allowed in the same room?
Social media monitoring – almost free tools but we love BrandProtect.
Send to Facebook
Fear kills business dead
Just a fantastic article from Brian Solis on TechCrunch. Here’s a quick para…
However, over time, productive guidance has mutated into a glut of negative forecasts and grim predictions that pillage precious and vital airtime from contributing to the resolution of our financial predicament. Simply said, fear, and the dissemination of distress, slowly erodes hope, vision, [...]
