what is your monopoly?
This post is short and to the point. It is a worthwhile read.
What is your monopoly?
Xerox sales training basically can be summed in in a few words: Find your monopoly. This is my summarization, not theirs, but I think it speaks volumes. Every premium priced product has more options then a standard priced […]
Lessons Learned: When a buying group or industry association makes sense for a manufacturer
By Ben Bradley & Pete Wiltjer
An industry-specific association, buying group or consortium can provide many immediate and long-term benefits, ranging from industry education and networking opportunities to focused advocacy among state and federal government agencies.
The manufacturing market in the Midwest, among the most diverse in the U.S., enjoys a comparably diverse collection of associations […]
Attention People Trying to Sell to Me: Fix your Pitch!
This is a great post from Peter Mahoney - he critiques the way people sell into the CMOs office.
http://mycmonetwork.blogspot.com/2007/03/attention-of-people-trying-to-sell-to.html
“As a marketing executive, I get a lot of phone calls and e-mails from people trying to sell me stuff. Software, e-mail lists, “once-in-a-lifetime opportunities”, agency services, search engine optimization, and the list goes on. Between e-mail, […]
a facebook strategy?
Huh?
You can’t ignore FaceBook. More than 20 million users visit every day for more than 54 billion total page views per month.
Now the hard part. How are you making FaceBook part of your marketing strategy? If you don’t have a clue, suggest you read this great article from Dave McClure:
http://www.techcrunch.com/2007/10/03/seven-steps-to-graphing-your-facebook-strategy/
Transferring American Military Values to Iraq
Found this article here: http://netwmd.com/blog/2007/10/05/1985
October 5, 2007, 9:32 am
by William Bache*
The President of the United States expressed his desire to build a democratic Iraq that could serve as an example to the rest of the Arab and Islamic nations. The American military was the instrument chosen to build an Iraqi security structure that could fight […]
Aside from Microsoft, who offers the best partner program targeting SharePoint developers and solution providers?
I’m researching partner programs that target SharePoint solution providers and developers on the Sharepoint platform. Aside from Microsoft, which ISVs have the best programs? What makes these programs attractive to solution providers? Is it the discounts, demo software, marketing assistance, other? Any feedback is appreciated. Email me at benbradley (at) bwmginc (dot) com
Finally get respect with the Bradley Wiltjer Pocket Protector
Professional men’s shirts have one flaw – they allow ink bleeding. Some ink bleeding sufferers have gone a whole day without being told that a pen burst in their pocket, resulting in snickering behind their backs, embarrassing gossip and constantly being the butt of cruel jokes.
Suffer no more ink bleeders!
Protect yourself from embarrassing situations […]
Another way to improve marketing results?
http://news.yahoo.com/s/nm/20070904/od_nm/nepal_airline_odd_dc_1
Great news here about sacrificing goats to get an airplane back into the air.
There was no mention of whether the sacrifice worked.
Perhaps animal sacrifices could be applied to marketing problems? But if you do use this as a tactic, we recommend that the sacrifice match the problem. If an airplane the size of a […]
Great viral video for Honda
… And you thought those people that set up roomfuls of dominos to knock over were amazing!
This is a great viral video - not hard to believe it took 606 takes to get it right.
I get interviewed by the ITA
It must have been a slow news day for the ITA but I am thankful for the attention all the same.
Here is a link to the Illinois Technology Association’s website and my interview.
The text of the interview is below:
ITA: In 10 words or less, what pain does Bradley Wiltjer solve?
Ben Bradley: More qualified prospects in […]