Product Reviews

A recent sour experience with a car rental company

A recent sour experience with a car rental company put my reptile brain into over-drive.
The dispute is over a small amount – about $220.
The reptile brain doesn’t have complex emotions. It thinks in simple terms: fight or flight.
My reptile brain wants to fight. Maybe post a video of their shoddy customer service practices to YouTube, [...]


Yuck and double yuck on the Quiznos torpedo

At MaconRaine we’re well known Epicureans when it comes to our appetites. After hearing about Quizno’s new Torpedo sandwich I decided to treat the office to what I hoped would be a delicious diversion. Unfortunately the Torpedo turned out to be more of a limp toothpick than the sub-sinking terror promised in the advertisements. 
 What [...]


JigSaw or ZoomInfo? Which data service do you like best?

What we do at MaconRaine is help companies find customers. We function as a “rep” and conduct selling activities on behalf of our clients. But before we can do any selling, we generally populate clients’ CRM with accurate and up to date contact information. After all, it is hard to market to someone if you [...]


I can’t keep up

Here are 26 New And Awesome Web Apps You Probably Don’t Know About.
I can’t keep up! There was no way I could have predicted even five years ago that so much of my world would depend on the Internet. Take a look at a few of these apps. Good luck and enjoy.
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Find a way to filter out all the noise

When I first learned about Filtrbox (www.filtrbox.com), I was not impressed. I didn’t understand why the world needed yet another product that does the same things as Google Alerts (http://www.google.com/alerts). But thanks to the persistence of Filtrbox’s PR department, I now understand. My major complaint with Google Alerts was the inability to filter and remove [...]


The agency model is broken (post #2)

In one of my past posts, I wrote about the broken advertising agency model. In my previous rant I wrote about  clients that hire agencies for more sales but manage the agency as a cost center instead of a revenue center. As a result, agencies default to what they know.  The Tribble Agency compares agencies to diapers and recommends [...]


Product review: JungleDisk

As a small business, I’m always interested in cool new technologies. Lately, I’ve been looking at hosted file servers/backup solutions that would let me keep my data off site and safe. I found a cool vendor called JungleDisk.
JungleDisk uses Amazon’s web services and allows easy transfer of files to and from our local machines to [...]


SharePoint for Project Management

I met Dux Raymond Sy a year or two ago while doing some work for Bamboo Solutions. Dux is an expert in leveraging technology to enhance project management. He is the author of SharePoint for Project Management.  
What is SharePoint? For those of you living in a cave, SharePoint allows individuals within an organization to [...]


Book review – Making the Number

After reviewing Making the Number, there are a number of points about sales benchmarking that apply to our own theories about marketing.
 
The scoreboard for sales professional is and always has been the pay stub – this is the crudest form of sales benchmarking. For marketing, it has always been a bit stickier and this is [...]


Another addiction

As if I wasn’t addicted enough to the Internet, I’ve now managed to integrate my exercise to the web, thanks to the Nike+iPod Sport Kit.
I just bought this device over the weekend but already I am pleased. My online OCD behavior, coupled with cool charts and graphs of running and workout times is actually motivating me [...]