Productivity
Defining requirements for a SharePoint RFP
Recent article published in BizTech titled: Defining Requirements for SharePoint Deployments. A short read for any business rolling out its first SharePoint implementation with recommendations for keeping the project from becoming overwhelming.
http://www.biztechmagazine.com/article.asp?item_id=660
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what is that thing in the CRM punchbowl?
Not too long ago, a prospect asked us to review their sales and lead generation programs because lead flow had dropped significantly. This concerned them because they had just finished a significant new product launch with a well- known interactive marketing agency. We agreed to sniff around.
Every reptilian instinct in my body wanted to find [...]
The benefit of hindsight for IT managers
Help.
We’re rolling out a new website. It is in early beta right now.
The idea is simple – we ask IT managers 4 or 5 questions about their experiences with specific technology and we specifically ask them about implementation “gotchas.”
We conceal everyone’s identity and publish those answers and various gotchas in a document. That document is [...]
Dealing with Recessionary Times (from TomPeters)
A great list from Tom Peters about dealing with recessionary times.
I am constantly asked for “strategies/’secrets’ for surviving the recession.” I try to appear wise and informed—and parade original, sophisticated thoughts. But if you want to know what’s going through my head, read the list below:
http://www.tompeters.com/entries.php?note=010922.php
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Product review: JungleDisk
As a small business, I’m always interested in cool new technologies. Lately, I’ve been looking at hosted file servers/backup solutions that would let me keep my data off site and safe. I found a cool vendor called JungleDisk.
JungleDisk uses Amazon’s web services and allows easy transfer of files to and from our local machines to [...]
Thinking about the agency model
What companies want most from their marketing agencies is more sales.
Yet agencies are not set up to do this. In fact, clients aren’t set up for this either. Agencies earn their fees by trading time for dollars and some earn commissions on media spend or printing. Marketing departments manage their vendors as cost centers. [...]
The sales funnel is flawed
http://www.bnet.com/2422-13723_23-201008.html?tag=nl.e808
Mark Sellers, author of “The Funnel Principle,” explains how the traditional sales funnel is flawed and should be flipped on its head as the Buyer’s Funnel. Starting with problem recognition (and an economic cost to the problem) and a commitment to doing something about the problem. Everything in the funnel requires a commitment by the customer. The [...]
What interests my client fascinates me
Someone just sent me a link to a law firm called Valorum.
I went to the website. My immediate comment…insanely great, deeply differentiating and long overdue.
I followed some links and arrived at the blog of one of Valorum’s founders. I read the first article. Again. Insanely great, deeply differentiating and long overdue.
Here’s a quick excerpt about [...]
what is your monopoly?
This post is short and to the point. It is a worthwhile read.
What is your monopoly?
Xerox sales training basically can be summed in in a few words: Find your monopoly. This is my summarization, not theirs, but I think it speaks volumes. Every premium priced product has more options then a standard priced [...]
Design doesn’t just mean color
Wonderful post from the people at Pathfinder about the importance of language. Pathfinder talks about the importance of the design phase (nothing to do with a color).
http://blogs.pathf.com/uxd/2007/09/design-doesnt-j.html
I quickly discovered that some people hear the word ‘design’ and automatically associate it with the look and feel of the GUI, regardless of what else is being said. [...]
