Project Management
SharePoint for Project Management
I met Dux Raymond Sy a year or two ago while doing some work for Bamboo Solutions. Dux is an expert in leveraging technology to enhance project management. He is the author of SharePoint for Project Management. What is SharePoint? For those of you living in a cave, SharePoint allows individuals within an organization [...]
Marketing project failure
Want to reduce marketing and sales costs? Start thinking about improving the way you manage your marketing projects. So why do marketing projects fail? Poor definition of project goals, role of marketing Overly complicated marketing objectives Marketing objectives not clearly defined and difficult or impossible to measure results Little-to-no accountability for results Not enough momentum [...]
Scrum-tastic
SCRUM is a rugby term for a process for quickly getting an out of play ball back into play. It is also a lightweight and agile software project management methodology. Scrum is explained at a website called ControlChaos.com. I believe SCRUM ideas should be embraced by marketers for project management. In ControlChaos, they talk about [...]
Marketers as publishers
http://www.clickz.com/showPage.html?page=3630814 Decent article here about content and the “emerging role” of marketers as publishers. Like a magazine, marketers should start thinking about their editorial calendar and pushing a new edition out every month to their customers and salesforce. Send to Facebook
Don’t sweat marketing measurement
Any marketing measurement system based solely on circulation, clicks, impressions, advertising equivalency or whatever is flawed. The only measurement that matters is measurement that truly shows how effective you are at reaching your customers. Traditional B2B marketing measurement is especially tough because anything you do impacts everything else you do. How does your PR impact [...]
Thinking about a technology for marketing CMM
I’ve been thinking about a Technology for Marketing Capabilities Maturity Model. Carnegie Mellon’s Software Engineering Institute developed the Capability Maturity Model (CMM) as a way to explain the evolutionary processes software development organizations adopt in the process of becoming world-class. CMM describes an organization’s software development processes relative to benchmarks and best practices. A maturity [...]
Stealing from 6 Sigma, Scrum and Xtreme Programming
So we started working with a Six Sigma black belt consultant a few weeks ago. Our question…how can we apply Six Sigma-like processes to the process of marketing to and engaging with clients? How can we apply lessons from Six Sigma as a formalized process for engaging with customers on multiple levels. Can we look [...]
