What to look for when thinking about outsourcing your lead generation
What to look for when thinking about outsourcing your lead generation
Cold calling, appointment setting and lead generation is unpleasant and difficult.
It takes a tough soul to call 100 people per day (100 people who know nothing about you) with a canned sales pitch while expecting a return call, appointment or a sale.
It’s no […]
Looking for sales? Find the bully with the juice.
Great post from Steve Martin at Sandhill.com - tips and thoughts for selling software in a recession.
The Bully with the Juice is the company’s equivalent of emperor Caesar. Only he can give his thumb up or down on the life-or-death decision to spend the company’s money. So even though you have won the evaluation and […]
Don’t sweat marketing measurement
Any marketing measurement system based solely on circulation, clicks, impressions, advertising equivalency or whatever is flawed.
The only measurement that matters is measurement that truly shows how effective you are at reaching your customers.
Traditional B2B marketing measurement is especially tough because anything you do impacts everything else you do. How does your PR impact your […]
Speaking on May 1 - Employer branding
I’ll be a co-speaker at the Embracing Innovative HR Strategies summit on May 1, 2008 at William Rainey Harper College in the Wojcik Conference Center.
Sue Stenbo, talent acquisiton manager at Fellowes will do most of the speaking. I’ll chime in when called.
The topic is employer branding.
Employer branding is about attracting the right talent […]
No stupid deals!
A few days ago, while talking with Dan Neff at Aquent-IT-Solutions, he mentioned his “no stupid deals” philosophy. He sent me an email that describes this policy. It was a good email. I’m going to reprint it here…
We launched our business in 1996 with the goal of always doing what we said we would do. […]