services
Product Review – when the value-added service becomes more important that the product itself
For my travels to Austin and my work with Transverse (www.tractbilling.com), I just became a Car2Go customer. Car2Go is a car sharing service that lets me skip the hassles of car ownership or conventional car rental. I paid a one time membership fee and — BOOM – I can reserve a car ahead of time, [...]
Updated presentations on subscription billing, SaaS billing and activity-based billing business models for SaaS, ISV and cloud operators
Just posted a couple of new slide decks on SlideShare for www.tractbilling.com. 1) For a presentation delivered at SaaSUniversity.com, there is a new deck called “Overcoming the Challenges of Implementing Activity-Based (usage, transaction billing) for ISVs, MSPs and SaaS Operators.” 2) Another presentation yet to be delivered that dives into the critical process flows necessary [...]
MarketingReportCard.com seeks BETA testers
Just launched free website that helps small business better measure and manage tactical marketing programs We are looking for beta testers for our new website called MarketingReportCard.com – a marketing measurement dashboard. Designed for small to mid-size businesses, companies can login to the beta version of the MarketingReportCard.com and document and measure tactical marketing results [...]
Differentiating Your Company’s IT Services Menu
It seems every week we talk to just another IT services shop trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: “so how are you different from all the other firms out there?” When we ask that question, we get the same answer: we have [...]
What do you value? Pay for Performance Marketing: Good or Bad?
As mentioned in our April newsletter, one of our clients recently asked us for a proposal for an email newsletter program. Instead of paying an hourly fee for our effort, the client wants to pay us for the for the “performance” of the newsletter. That means, they wan to pay for clicks, inquiries, leads. Compensation [...]
What do you value?
When you can accurately predict marketing’s contribution to the quarter, it means less career risk and a greater opportunity to grow the business. Understanding how marketing contributes to each quarter also means that: You have a marketing operations model (not just a collection of tasks) You understand the key inputs and outputs from each marketing [...]
Free CRM list assessment
Send us a sample of your CRM data for a free data assessment today. We provide a one-stop solution to all your data hygiene needs. Macon Raine will: · Clean your data with 100% business data. · Duplicate Data: Find and flag duplicate records for consolidation. · Expired Data: Identify and remove records that are [...]
CRM support services
When utilized properly, Salesforce, SugarCRM, ACT! and ZohoCRM are powerful tools. Yet, many companies do not recognize the full benefits of their CRM investment. This happens for many reasons. Most common is incomplete or improper implementation, ill-defined business goals, inadequate training or lack of knowledge about system capabilities. Thanks to the fact that many of [...]
Research services
It is important to understand the overall market, business, industry and competitive pressures being faced by your targeted prospects. Our analysis helps your sales force and marketing team understand factors influencing prospect decisions as well as competitive pressures. Research services include: Account Intelligence: Monitoring prospect or competitor press releases, tradeshows, conferences and seminars to keep [...]
What is performance-based marketing and how does it work?
What we do is simple — we work on your behalf to reduce the cost and increase the impact of your marketing programs. Because more than half our compensation is based on meeting or exceeding performance milestones, our goal is simple – find the best way possible to move your marketing forward. What performance-based marketing [...]
