social media
Scripted corporate social media and social media gurus are starting to bug me
Back in April, Sir Martin Sorrell, head of WPP, the world’s largest marketing and communications group, voiced doubts about corporations using social networks…“…social media sites are less commercial phenomena, they are more personal phenomena, more similar to writing letters to our mothers than watching television. Invading these media with commercial messages might not be the [...]
Webinar – How to Drive Demand Generation with an Inbound, Social Media Strategy
Thursday, December 17, 2009 at 10am CT / 8am PT / 11am ET / 16.00 GMT Presented by Marcus Tewksbury, Director of Alterian Customer Intelligence Flip the funnel. Flatten the funnel. Get rid of the funnel! These aren’t some loony, fringe ideas, but rather the thinking of some of the leading marketing minds of our [...]
TedXNaperville!
TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxNaperville, where x=independently organized TED event. At our TEDxNaperville event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for [...]
You are beautiful and unique just like everyone else
Differentiating your IT Services Menu (This article was a collaboration between Robert Hamilton and myself) It seems every week we talk to just another IT services shop trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: “so how are you different from all the other [...]
Does social media generate leads?
These are my experiences. The answer to the headline question is “yes and no.” Let me explain by talking about a few different ways we’ve converted social media activity in new business. Later, when I have more time, I’ll talk briefly about a few things that didn’t work. TWITTER FOR LEADS? Personally, no. We have [...]
How big is your rolodex and does it matter?
Had a great conversation with a job hunting friend. He’s a tried and true sales guy – always beating his quota. A great rolodex, healthy w2s and all the trappings those things bring. He told me recently about an interview where the VP of Sales wanted to actually see his rolodex – wanted to see [...]
Basics of a social media strategy…what else should I add to this list?
Approach your members and customers as participants rather than a wallet to plunder. Be useful. People use the Internet to solve problems. Help them understand how to solve their problems. Be findable and be discovered. A recession is a good time to build your network and invest in the future. What else should I add [...]
