social media
Sample content marketing template
Template content marketing plan with an emphasis on cross selling, social media, content marketing View more presentations from Ben Bradley. Send to Facebook
Productivity and selling via email
I use email. A lot. So when I received an invitation to try a new product called Contactually, I was intrigued. The promise of Contactually is simple – it alerts you when you don’t follow-up on email or when email goes too long without a response. Contactually is hard to define. It’s not exactly CRM [...]
Marketing Measurement – kill it or keep it?
A year or so ago, we built a lightweight marketing measurement dashboard called www.marketingreportcard.com. The idea behind the website was simple: to reduce marketing and sales costs, it is important that you improve the way you manage your marketing projects. At the risk of repeating myself, why do marketing projects fail? Poor definition of project goals, role [...]
Finding new sources of Dynamic Revenue
As a marketer, I’ve never given much thought to the idea of billing for SaaS companies. However, my recent engagement with www.tractbilling.com has convinced me that marketing should pay way more attention to the invoices that are generated every single month – they are the most consistent touch point we have with our customers. Customers [...]
Scripted corporate social media and social media gurus are starting to bug me
Back in April, Sir Martin Sorrell, head of WPP, the world’s largest marketing and communications group, voiced doubts about corporations using social networks…“…social media sites are less commercial phenomena, they are more personal phenomena, more similar to writing letters to our mothers than watching television. Invading these media with commercial messages might not be the [...]
Webinar – How to Drive Demand Generation with an Inbound, Social Media Strategy
Thursday, December 17, 2009 at 10am CT / 8am PT / 11am ET / 16.00 GMT Presented by Marcus Tewksbury, Director of Alterian Customer Intelligence Flip the funnel. Flatten the funnel. Get rid of the funnel! These aren’t some loony, fringe ideas, but rather the thinking of some of the leading marketing minds of our [...]
TedXNaperville!
TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxNaperville, where x=independently organized TED event. At our TEDxNaperville event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for [...]
You are beautiful and unique just like everyone else
Differentiating your IT Services Menu (This article was a collaboration between Robert Hamilton and myself) It seems every week we talk to just another IT services shop trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: “so how are you different from all the other [...]
Does social media generate leads?
These are my experiences. The answer to the headline question is “yes and no.” Let me explain by talking about a few different ways we’ve converted social media activity in new business. Later, when I have more time, I’ll talk briefly about a few things that didn’t work. TWITTER FOR LEADS? Personally, no. We have [...]
How big is your rolodex and does it matter?
Had a great conversation with a job hunting friend. He’s a tried and true sales guy – always beating his quota. A great rolodex, healthy w2s and all the trappings those things bring. He told me recently about an interview where the VP of Sales wanted to actually see his rolodex – wanted to see [...]
