VAR
Selling technology to financial services companies
For companies that sell into the financial services industry, recent market volatility and chaos have either created the perfect opportunity or the most difficult selling environment in recent memory. So who better to talk about selling challenges than local technology sales and marketing executives? We asked a few industry veterans to share their advice for [...]
Marketing is a habit
Marketing is a Habit. Just like exercise, eating healthy or smoking, marketing is a habit.
People adopt habits by choice or by accident, but generally, the more complex the habit, the more on-purpose it is formed. Avid runners get into a running habit usually by setting aside a time to run and then keeping to that [...]
Aside from Microsoft, who offers the best partner program targeting SharePoint developers and solution providers?
I’m researching partner programs that target SharePoint solution providers and developers on the Sharepoint platform. Aside from Microsoft, which ISVs have the best programs? What makes these programs attractive to solution providers? Is it the discounts, demo software, marketing assistance, other? Any feedback is appreciated. Email me at benbradley (at) bwmginc (dot) com
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Trust makes the phone ring
Every month Stan Kania, founder of Software-Link, a Sage Software VAR, gets a call from one or two new ERP or CRM vendors.
“We have a good reputation. Other ERP and CRM vendors want us to sell their products,†said Kania. “But by staying loyal to the Sage family, we receive a high percentage of [...]
In the sales process, help your customers and embrace the FUD
Step inside the mind of your prospective customer – the buyer of IT services and products- and you’ll see every possible flavor of fear, uncertainty and doubt (FUD).
You’ll see fear of switching from the evil they know (their existing VAR) to your business. You’ll see the natural doubt any buyer has against a new [...]
